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02 July 2024 | Story Lunga Luthuli | Photo Suplied
IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

Prof Dennis Francis delivers keynote address at colloquium on homophobia and transphobia
2013-11-29

Prof Dennis Francis
Prof Dennis Francis, Dean of the Faculty of Education, delivered the keynote address at a colloquium focusing on homophobia and transphobia in schools.

The UNESCO and Gay and Lesbian Memory in Action (GALA) is hosting Transforming Classrooms, Transforming Lives: Combating Homophobia and Transphobia in Education, at the University of Johannesburg.

Looking specifically at the Southern African context, this multi-disciplinary event builds on the highly successful 2012 Colloquium on Challenging Homophobia and Transphobia in South African Schools.

The colloquium allows educators, policy makers, researchers and activists from across Southern Africa to discuss the scope and impact of homophobia and transphobia in the education sector. It also creates a space for delegates to present new research, to discuss recent front-line activities, to reflect on good practices and to workshop future interventions.

Prof Francis’ paper on challenging heterosexism and heteronormativity in a South African school, was recently published in the South African Journal of Education.

For his research, Prof Francis looked at how learners understand and portray gay and lesbian characters and heterosexism by means of Participatory Theatre. He also did research on how teachers in South African schools position themselves on teaching about sexual diversity.

Prof Francis’ research papers also points out how schools promote compulsory heterosexuality and that homosexuality is something to be hidden and kept separate from teaching, learning and daily school life.

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