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02 July 2024 | Story Lunga Luthuli | Photo Suplied
IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

Gendered violence and women’s citizenship in Africa
2014-05-23

 
Prof Takyiwaa Manuh

Prof Takyiwaa Manuh celebrated both Africa Day and her birthday with the UFS on 22 May 2014.

Being the guest speaker at the Africa Day Memorial Lecture, Prof Manuh discussed how gendered violence and the lack of women’s true citizenship in Africa still hinder the Pan-African ideal. She asked the question: if African issues get less worldwide attention, how much less attention do African women get?

“Africa Day offers us an opportunity to revisit the Pan-African ideal and aspiration for total national liberation, equality and self-worth,” Prof Manuh said.

“This ideal has envisaged full citizenship with the enjoyment of rights and resources for the people of Africa to live a dignified and fulfilling life. Yet, the conceptions of citizenship that have emerged in several African countries do not fully incorporate women and girls.”

The lecture explored the policing of women’s bodies and sexualities and how their enjoyment of rights is undermined – often under the pretext of culture. Often families, communities, states, religious bodies and culture work collaboratively to mold African women into the patriarchal image of disciplined and virtuous. The epidemic of violence against females negates their fundamental human rights and their claim to full citizenship and protection within their states.

The lecture also reviewed recent efforts including law reform, legislation and actions by activists. “The African Union and the UN need to confront these violations and suggest a robust agenda for more effective exercise of women’s citizenship rights and convergence towards the Pan-African ideal.”

Prof Manuh is currently Director: Social Development Policy Division of the United Nations Economic Commission for Africa in Addis Ababa, Ethiopia.

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