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02 July 2024 | Story Lunga Luthuli | Photo Suplied
IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

First Kovsie. First Free Stater. First Female. Prof Driekie Hay makes history.
2014-06-10

 
Prof Driekie Hay, Vice-Rector: Open and Lifelong Innovative Higher Education, was elected to the Board of the Afrikaanse Taal- en Kultuurvereniging (ATKV). It is the first time in the history of the ATKV that someone from our university – as well as from the Free State – has been elected to the Board.

To date, only a few women have been nominated.

“I see this election as recognition of the UFS’s vision to act as a national role player and make a difference through its Human Project and its pursuit of social justice and reconciliation,” says Prof Hay.

She was appointed in the cultural expert portfolio during the ATKV’s Annual General Meeting from 28 to 29 May 2014. In this position Prof Hay has to promote the Afrikaans language and culture on a national level – through an inclusive approach. Prof Hay’s goal is to build bridges between the different language and cultural groups. She would like to establish greater understanding between the various groups in our country. She feels it is important to give shape to “a new generation of South Africans that are no longer threatened by ‘otherness’, but will cherish the treasure of diversity.”

This appointment isn’t only a great honour, but also endorses Prof Hay’s expertise. “On a personal and professional level, this appointment means that they have confidence in my expertise, outlook on life and experience” she says.

Prof Hay will serve on the Board of the ATKV for a three-year term.

The ATKV is a cultural organisation with four main focus areas:

  • language,
  • the arts,
  • communities and
  • education.

 


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