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02 July 2024 | Story Lunga Luthuli | Photo Suplied
IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

National Science Week – today's science, tomorrow's world
2014-07-30

 
For the 2014 National Science Week, the university – in partnership with the Department of Science and Technology – celebrate this country-wide event at our South Campus. For one week each year, universities, schools and science centres across South Africa highlight the role that science plays in everyday life. The theme of this year’s celebration is ‘Today’s Science, Tomorrow’s World.’

Over 4 000 learners, educators, parents and dignitaries converged at the campus on Saturday 2 August 2014 to experience science at work. The day featured an array of exciting science activities, including a sky-viewing opportunity at the nearby Boyden Observatory.

“Every aspect of life is touched by science. And with more vibrancy in the approach to teaching maths and science, great potential can be unlocked among young people – impacting on quality of life in the future,” said Dr Choice Makhetha, the Vice-Rector of the University of the Free State.

The Minister of Science and Technology, Naledi Pandor, also spoke at the event. "Our success depends on whether our country is ready to harness the advantage of large numbers of young people who are able and willing to work. This is where the provision of education becomes an important resource in ensuring that our young people are well prepared and equipped with knowledge and skills to handle life."

Events such as the National Science Week, Minister Pandor said, were aimed at boosting interest in scientific and technological development and innovation. This, in turn, helps the country transform into a knowledge-based economy. 


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