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02 July 2024 | Story Lunga Luthuli | Photo Suplied
IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

Transforming lives through reading
2014-08-11

 
The UFS Library and Information Services visited Lekhulong Senior Secondary School as one of their community development projects commemorating Mandela Day on 25 June 2014. Situated in the Bloemfontein township of Rocklands, the school’s library was depleted of books and in need of a total revamp. The group of change agents under the guidance and leadership of Marcus Maphile, Assistant Director: Information Services, consisted of seventeen library staff members, library ambassadors and volunteers from Student Life and Leadership.

A total of 450 books were donated to the school. The range of books was made up of mainly dictionaries and encyclopaedias. Fifty of these copies were acquired through the ‘Buy or Donate a Book’ campaign run by the library earlier this year.

In thanking the UFS library, the school’s principal, Mash Mawasha said reading has always been a challenge for his learners and that he is confident that this will be a major turning point for them.

The Director of Library Services, Betsy Eister, expressed the UFS library’s commitment to this project. She pledged regular visits to the school to ensure that Lekhulong library staff are trained on how to run the library and that teachers include library books in their teaching.

“We try to ensure that by the time learners arrive at universities,” Maphile said, “they have exposure to libraries, that they acquire a love for reading books and most importantly have confidence not only to express themselves but to use the library system efficiently.”

The book donation programme has been running successfully for two years and apart from revitalising school libraries in disadvantaged communities, the UFS library staff provides training and support to teacher librarians. Next year, the team plans to extend their project to another community in Bloemfontein – that of Headstart High School.


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