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02 July 2024 | Story Lunga Luthuli | Photo Suplied
IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

Institute for Reconciliation and Social Justice: cultivating humanity
2014-12-15

Directors of university centres focusing on Social Justice, Diversity and Transformation met at the UFS to establish the Directors' Forum. The forum discussed the state of higher education transformation in South Africa  The forum consists of (from the left) Mr Allan Zinn from the The Centre for the Advancement of Non-racialism and Democracy at the Nelson Mandela Metropolitan University, Profs Melissa Steyn from Wits University's Centre for Diversity Studies,  Andre Keet Director of the The Institute for Reconciliation and Social Justice at the University of the Free State; Rozena Maart  from The Centre for Critical Research on Race and Identity  at the University of KwaZulu Natal and Mr JC van der Merwe, researcher at the UFS Institute for Reconciliation and Social Justice
Photo: O'Ryan Heideman

The Institute for Reconciliation and Social Justice at the University of the Free State (UFS) provides a critical space that brings different voices, ideas and practices together to advance the Human and Academic Projects of the university. Students, staff and community members meet here to find ways to engage with diverse views, realities and aspirations.

“We cultivate humanity so that reconciliation and social justice can be expressed in our everyday life and we work against disrespect and inequalities on our campuses and in our society,” says Prof André Keet, Director of the Institute for Reconciliation and Social Justice.

“Through our various critical conversations, public lectures, seminars and colloquia, fresh understandings and ideas come to the fore and new inclusive ways of doing life in a local and global multicultural society are invented,” Prof Keet says. A host of international experts formed part of the institute’s events during 2014.

Dr Charles Alexander (University of California), Prof Halleh Ghorashi (Vrije Universiteit Amsterdam), Prof Alex Hinton (Rutgers University), Dr Shirley Anne Tate (University of Leeds) and Prof Susan Spearey (Brock University) were but a few of the international experts contributing to the work of the institute during the last year.

“We play key roles in transformation debates within Higher Education South Africa (HESA) and ministerial processes,” Prof Keet says. “We promote, protect and monitor human rights across our campuses and are frequently requested to support the work of the South African Human Rights Commission and to provide advice to other state agencies.”

The institute prides itself on their leading-edge research on social cohesion, reconciliation, human rights and higher education transformation. In addition, staff of the institute teaches, on invitation, at various faculties, as well as at other national and international universities.

To further bolster their impact, the institute is launching three master’s and doctoral postgraduate programmes in January 2015.

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