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02 July 2024 | Story Lunga Luthuli | Photo Suplied
IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

UCT scholar in Philosophical Psychology of Black Existence to join Judge Albie Sachs on stage
2015-03-23

Dr Buhle Zuma, listed as one of the 2011 Mail & Guardian 200 Young South Africans, is coming to the Bloemfontein Campus. He will share a stage with civil rights activist and former Constitutional Court, Judge Albie Sachs, on Thursday 26 March 2015 in the Albert Wessels Auditorium at 12:30.

Respondent to Judge Sachs

A former Mandela Rhodes scholar, and currently a young lecturer at the University of Cape Town's Psychology Department, Dr Zuma is particularly interested in issues at the heart of our rainbow nation . His research asks the question: What does it mean to be human for black people after centuries of dehumanisation? Dr Zuma also looks at the role of desire and fantasy in the political imagination of post-apartheid South Africa. He describes his developing thought and work as the Philosophical Psychology of Black Existence.

Dr Zuma will act as respondent to Judge Sachs’ public lecture, ‘Sites of memory, sites of conscience’ [Hannes, please link to the article on the main website]. This lecture will form part of a series that focuses on how the creative arts represent trauma and memory – and how these representations may ultimately pave the way to healing historical wounds.

Vice-Chancellor’s Lecture Series on Trauma, Memory, and Representations of the Past

This lecture will launch of the Vice-Chancellor’s Lecture Series on Trauma, Memory, and Representations of the Past. It forms part of a five-year research project led by Prof Pumla Gobodo-Madikizela [], funded by the Mellon Foundation []. The event is hosted by the UFS Trauma, Forgiveness and Reconciliation Studies [].

Dr Zuma lives by the belief that, if he imparts what he learns and knows lovingly and creatively, the world will be the better for it.

Details of the event:

Date: Thursday 26 March 2015
Time: 12:30
Venue: Albert Wessels Auditorium, Bloemfontein Campus
RSVP: Jo-Anne Naidoo at Naidooja@ufs.ac.za

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