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02 July 2024 | Story Lunga Luthuli | Photo Suplied
IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

Q and A with Prof Hussein Solomon on ‘Terrorism and Counter-Terrorism in Africa’
2015-05-29

 

Political Science lecturer, Prof Hussein Solomon, has launched his latest book, Terrorism and Counter-Terrorism in Africa: fighting insurgency from Al Shabaab, Ansar Dine and Boko Haram, on Wednesday 26 May 2015 at the UFS.

In his book, Solomon talks about the growing terrorist threat in Africa, with the likes of Al Shabaab, Ansar Dine, and Boko Haram exploiting Africa's vulnerabilities to expand their operations. Explaining both the limitations of current counter-terrorist strategies and possible future improvements, this timely study can be appreciated by scholars and practitioners alike.

Q: If you speak of Al Shabaab, Ansar Dine, and Boko Haram expanding operations, do you see possibilities for their expansion even into South Africa, or is expansion mainly focused on northern African countries?
 
A: All three movements are operating out of their respective countries. Al Shabaab has attacked Kenya and Uganda and tried to attack the 2010 Soccer World Cup in South Africa. So yes, there is a danger that they are here and, more importantly, newer groups like ISIS are recruiting in SA already.
 
Q: If the traditional military response is ineffective, what would be a better approach then?

 
A:
What is important is that the force of arms needs to complement the force of ideas. What is being waged is an ideological battle, and, just as the West defeated Communism ideologically in the Cold War, we need to defeat radical Islamism ideologically. In addition, the military response needs to complement the governance and development responses.
 
Q: External players like the US have insufficient knowledge of the context, what would be the knowledge about context necessary for anyone concerned about the terror problem in Africa?
 
A: Allow me to give you some examples. The US trains African militaries to fight terrorist groups, but, when they return to their countries, they stage a coup and topple the civilian government. The US does not seem to understand that arming a predatory military and training them makes them more predatory and brutal, which results in civilians being recruited by terrorists, as happened in Mali. Similarly, the US sent arms to the Somali government, and members of that government sold those arms to Al Shabaab terrorists, the very people they were supposed to fight. So the Americans do not understand the criminalisation of the African state, which undermines good governance and promotes terrorism.

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