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02 July 2024 | Story Lunga Luthuli | Photo Suplied
IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

Colloquium probes solutions for student hunger
2015-08-03

While higher education is deemed necessary for future financial security, high tuition and accommodation fees, as well as increasing food prices, are forcing students to drop out of university.

Dr Louise van den Berg, Senior Lecturer and Researcher at the University of the Free State (UFS), says university campuses are not often associated with food insecurity, but, due to the increase in first-generation students and students of low-income households receiving tertiary education, student hunger at some of the country’s prominent campuses needs urgent intervention.

On 14 August 2015, the University of the Free State (UFS) will host the first higher education colloquium in the country, on food insecurity on university campuses.  Best practices will be shared, exploring the available research on student food insecurity at institutions of higher education. Programme of the colloquium.

A study by the UFS Department of Nutrition and Dietetics found that as many as 60% of students on our campuses were food-insecure, and experienced hunger. This study was the first of its kind in South Africa, and led to the No Student Hungry Bursary Programme (NSH) at the UFS. The level of severe food insecurity reported was much higher than that reported in Australia, New York, and Hawaii by the only other three studies that have been done.

“The UFS is not the only campus struggling with food insecurity,” say Dr Van den Bergh.

“The general misconception is that a student, having money for studies, should have money for food. Funders need to reassess bursaries, keeping issues such as food insecurity in mind, and not just focusing on tuition.”

Bursaries, especially government funding, became easily available to bridge the inequality gap in our country.

“Although bursaries pay for tuition, many students have no resources for food. Universities currently have a 50% drop-out rate currently, with many students dropping out due to poverty.”

 

What is NSH?

 

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