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02 July 2024 | Story Lunga Luthuli | Photo Suplied
IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

Fun in the sun at first-years swimming gala
2016-02-12

Description: Swimming Gala Tags: Swimming Gala

Residences of the University of the Free State showed off their colours and cheered their swimmers to victory at the first-year swimming gala on the Bloemfontein Campus.
Photo: Johan Roux

The first-year students’ swimming gala is always a much-anticipated event, especially after the participants have rubbed shoulders with residence competitors at the first-year athletics. This year’s gala, which took place on 5 February 2016 at the Lindsay Saker swimming pool on the Bloemfontein Campus, proved as exhilarating as always.

The body painting competition, held through the University of the Free State Student Representative Council (SRC) portfolio of Media & Marketing, and sponsored by ABSA, was re-introduced.

Colleges in colour

Before the swimming, spectators had the opportunity to look at the body painting creations presented by each college. Colleges chose one of ten themes randomly. Nonetheless, true artistry was on display. South College were awarded the body painting floating trophy.

When asked about this year's competition, SRC Media & Marketing, Peo Segano, had this to say: "I questioned the relevance of it, but I got the opinion of the residence committees and how they felt about it.
“The majority voted for it to be re-introduced, and ABSA was more than happy to sponsor the paints and some treats.”

Description: Swimming gala video photo Tags: Swimming gala

Video clip

Soon after that, it was down to the business. The swimming started, and each residence was cheering ecstatically for their fellow freshmen as everyone waited in anticipation to see who would be crowned the kings or queens of the water.

Kings and queens of the water

Although many had sung their voices away, they continued to show their spirit through dance and movement. Then, residences were ready to hear whether it had all paid off. Armentum showed consistent effort in this regard, thus ensuring them of the spirit trophy.

To close off the festivities, the final announcements were made. Sonnedou was crowned the female residence winners, while Abraham Fischer (Vishuis) received the title of best male residence.

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