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IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

UFS postdoctoral Fellow expands international opportunities for women in Science Communication
2016-12-13

Description: Mikateko Höppener Tags: Mikateko Höppener 

Mikateko Höppener, postdoctoral Fellow at the
Centre for Research on Higher Education and
Development (CRHED), University of the Free State (UFS),
who was selected as one of five South African women
to participate in the Best Practice in Science
Communication UK study tour.

“Often, the power lies in our own hands as individuals to take the initiative, be curious about opportunities to learn, develop an interest to make a positive contribution in society through our research, and make use of our networks within and outside of academia to effect positive change.”

This is according to Mikateko Höppener, a postdoctoral Fellow at the Centre for Research on Higher Education and Development (CRHED), at the University of the Free State (UFS), who was selected as one of five South African women to participate in the Best Practice in Science Communication UK study tour. This was part of the British Council and Academy of Science South Africa (ASSAf) women in science project.

Höppener said she saw this as an opportunity to expand opportunities for women in Science, Technology, Engineering and Mathematics (STEM). “The whole experience reinforced my conviction that there is a lot of untapped potential for young people to practise and enhance science communication in South Africa for the betterment of our communities,” she said.

During her visit to the UK, Höppener was exposed to an international networking platform of science communication practitioners and stakeholders such as the Director for Development of Vitae, departments at The Royal Society, science journalists at the BBC World Service, policy advisers and public engagement teams at the Welcome Trust, the Director of SciDev.net, and the Science Adviser for STEM Education and Public Engagement at the British Council.

Höppener said each of these meetings had highly interactive presentations and discussions with members of various organisations and the South African delegation. 

Being selected for the science communication fellowship and attending the study tour was not only personally and professionally rewarding for Höppener, it also enabled her to pass on what she had learnt to fellow emerging women researchers in South Africa.

Earlier this year, she hosted a WiSTEM (Women in Science, Technology, Engineering and Mathematics) Science Communication and Engagement Workshop at the UFS and through press releases and radio interviews, brought positive attention to the UFS to inspire young women across the country to get involved in science communication training.

“I intend to establish a science communication and engagement centre at the UFS where ongoing training, mentorship and support will be offered to young researchers to learn how to orient their knowledge and research to community development through science communication,” said Höppener.

The Best Practice in Science Communication UK study tour took place from 24 to 28 October 2016 as part of the Newton Fund Professional Development Programme South Africa.

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