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02 July 2024 | Story Lunga Luthuli | Photo Suplied
IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

#PeopleOfKovsies brimming with positivity
2016-12-26

Kovsies both young and old, whether they are currently studying or have already graduated, abound in positive energy. Striving to harness this positivity, the #PeopleOfKovsies campaign was born. Over the past three years, this campaign has garnered a collection of photographs and quotable quotes from visitors, staff, students, and alumni that showcases the feeling that only a Kovsie knows.

The process is simple: Staff photographers approach people on campus and ask whether they are willing to pose for a photo. How they do this is up to the individual’s favourite style: pouting, looking serious, pointing, or just smiling. Participants then also have the opportunity to share a brief message with the Kovsie community, whether it is just how they feel at that particular moment, what it means to them to be a Kovsie, or how they picture that indescribable Kovsie feeling. These photographs, along with their captions, are shared on our social media platforms, and, in some cases, used on campus billboards or in our publications.

Description: Retha Hill Tags: Retha Hill

“I loved being a Kovsie, because my fellow Kovsies were more than just friends   they were like
FAMILY.” - Retha Hill

Description: Keamogetswe Nnyane Tags: Keamogetswe Nnyane

“I get to enrich my community through the diversity and exposure I received as a Kovsie.
To help uplift those who can’t do the same for themselves.” - Keamogetswe Nnyane

Description: Byron Wegger Tags: Byron Wegger

“The gateway that opened my mind to different ideas as well as giving me opportunities
through sport and academics I never would have experienced anywhere else.” - Byron Wegger

Description: Tamie Mbombo_PeopleOfKovsies Tags: Tamie Mbombo

“They have succeeded in creating the conditions wherein students from disadvantaged
backgrounds can be brought to the starting line of a race that many are unaware is even
being run.”-  Tamie Mbombo

Description: Lerothodi Molete Tags: Lerothodi Molete

“It means being an agent of change. Also equipping me with skills and exposure to be the
change I want to see in the world.” - Lerothodi Molete

Description: Lebogang Kotsi Tags: Lebogang Kotsi

"To be a Kovsie means being in a multi-racial learning institution and striving to be a great
leader in the future." - Lebogang Kotsi




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