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IABC Awards 2024
The UFS HR Division celebrates its win at the 2024 IABC Gold Quill Awards for its 2023 UFS Women’s Breakfast.

The University of the Free State's (UFS’s) Human Resources Division has been awarded gold in the Special and Experiential Events Category at the 2024 International Association of Business Communicators (IABC) Gold Quill Awards held in Chicago, Illinois. This accolade recognises the division’s exceptional work on the 2023 UFS Women’s Breakfast, an event that exemplified innovative communication and organisational development.

"Winning the gold at the 2024 IABC Gold Quill Awards is a significant honour for both the Human Resources Division and the UFS," said Susan van Jaarsveld, Senior Director of the HR Division. "This recognition highlights our commitment to excellence and innovation in communication and organisational development. It validates the hard work and dedication of our team in fostering a positive workplace culture and enhancing employee engagement and well-being."

The 2023 UFS Women’s Breakfast was meticulously planned, and executed with a unique ‘journey’ theme. "Since we have just launched our onboarding programme based on a journey theme, we extended this theme to our Women’s Breakfast," van Jaarsveld explained. "A carefully curated communication strategy and plan guided our actions, and we invited guests to ‘board a flight’ with us, integrating the journey theme with our content. Our approach is neatly tied into the UFS’s Vision 130, which is a journey to a better destination."

The primary objectives of the event were to promote the UFS's Vision 130, and to increase participation in university initiatives. "Data collected after the event indicated that we did hit the mark," van Jaarsveld noted. "Guests felt more familiar with the UFS’s Vision 130, and also experienced a sense of inclusion. Participation in our initiatives increased significantly – in some cases by 200%. Our biggest problem this year is finding venues that can accommodate our growing numbers."

The success of the UFS Women’s Breakfast was attributed to several innovative elements, including a video invitation simulating an airport boarding call, and staff dressed as flight attendants. "Some attendees thought our team was hired from a professional airline – what a compliment to the UFS Organisational Development team!" van Jaarsveld remarked.

Van Jaarsveld emphasised the importance of such events for fostering community and engagement within the university. "Studies have shown that positive social events in the workplace improve employee engagement and satisfaction," she said. "It is important for employees to see and feel that they are valued, and that their well-being is a priority."

Looking ahead, the HR Division plans to continue creating impactful and award-winning events. "Teamwork makes dream-work! Our goal is to 'be better' – not just about achieving external recognition or awards, but about making a meaningful and lasting impact on the university community we serve," van Jaarsveld concluded.

The UFS Human Resources Division’s dedication, perseverance, and award-winning efforts demonstrate its innovative and engaging initiatives, setting a high standard for future events and reinforcing the university's commitment to excellence.

News Archive

Centre to enhance excellence in agriculture
2008-05-09

 

At the launch of the Centre for Excellence were, from the left, front: Ms Lesego Sejosengoe, Manager: Indigenous Food, Mangaung-University Community Partnership Project (MUCPP), Ms Kefuoe Mohapeloa, Deputy Director: national Department of Agriculture; back: Mr Garfield Whitebooi, Assistant Director: national Department of Agriculture, Dr Wimpie Nell, Director: Centre for Agricultural Management at the UFS, and Mr Petso Mokhatla, from the Centre for Agricultural Management and co-ordinator of the Excellence Model.
Photo: Leonie Bolleurs

UFS centre to enhance excellence in agriculture

The national Department of Agriculture (DoA) appointed the Centre for Agricultural Management within the Department of Agricultural Economics at the University of the Free State (UFS) as the centre of excellence to roll out the excellence model for small, medium and micro enterprises (SMME’s) for farmers in the Free State.

The centre was launched this week on the university’s Main Campus in Bloemfontein.

The excellence model, which is used worldwide, was adapted by the Department of Trade and Industry as an SMME Excellence Model. The DoA then adapted it for agricultural purposes.

“The excellence model aims to assist farmers in identifying gaps in business skills. These gaps will be addressed by means of short courses. It will help to close the gap between the 1st and 4th economy,” said Dr Wimpie Nell, Director of the Centre for Agricultural Management at the UFS.

The UFS – as co-ordinator of the SMME Excellence Model – the DoA, the private sector, municipalities, small enterprise development agencies, and non-governmental organisations will be working together to enhance excellence in agricultural businesses in the Free State.

The benefit of the model is that it changes the mindset of emerging farmers to see agriculture as a business and not as a way of living. Dr Nell said: “We also want to create a culture of competitiveness and sustainability amongst emerging farmers.”

“The Free State is the second province where the model has been implemented. Another four provinces will follow later this year. Altogether 23 officers from the DoA, NGO’s and private sector have already been trained as facilitators by the Centre of Excellence at the UFS,” said Dr Nell.

The facilitator training takes place during four contact sessions, which includes farm visits where facilitators get the opportunity to practically apply what they have learnt. On completion of the training facilitators use the excellence model to evaluate farming businesses and identify which skills (such as financial skills, entrepreneurship, etc.) the farmers need.

The co-ordinator from the Centre of Excellence, Mr Petso Mokhatla, will monitor the facilitators by visiting these farmers to establish the effectiveness of the implementation of the model. Facilitators must also report back to the centre on the progress of the farmers. This is an ongoing process where evaluation will be followed up by training and re-evaluation to ensure that successful establishment of emerging farmers has been achieved.

According to Ms Kefuoe Mohapeloa, Deputy Director from the national Department of Agriculture, one of the aims of government is to redistribute five million hectare of land (480 settled people per month) to previously disadvantaged individuals before 2010. The department also wants to increase black entrepreneurship in rural areas by 10% this year, increase food security by utilising scarce resources by 10%, and increase exports by black farmers by 10%.

“To fulfill these objectives it is very important for emerging farmers to get equipped with the necessary business skills. The UFS was a suitable candidate for this partnership because of its presence in the Accelerated and Shared Growth Initiative of South Africa (ASGISA). With the Jobs for Growth programme, ASGISA is an important extension to the Centre of Excellence and plays a major role in the implementation of the model to improve value-chain management,” said Ms Mohapeloa.

Twenty facilitators will receive training in June and another 20 in October this year. “The more facilitators we can train, the more farmers will benefit from the model,” said Dr Nell.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
8 May 2008

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