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18 July 2024 | Story VALENTINO NDABA | Photo SUPPLIED
Nelson Mandela Month 2024
Celebrating #UFSMandelaMonth2024: Building a brighter future through community and care.

Mandela Month at the University of the Free State (UFS) is a time to honour Nelson Mandela's legacy through reflection, action, and community engagement. Guided by Vision 130, UFS aims to make a profound societal impact by fostering sustainable relationships and supporting societal development.

Community Engagement Indaba

As South Africa celebrates Mandela Month, the Directorate of Community Engagement hosted the Community Engagement Indaba at the Bloemfontein Campus from 10-11 July 2024. This year's theme was “Building Self-reliance, Self-sufficiency, and Self-sustainable Livelihoods for Entrepreneurship”. 

The Indaba was a vibrant platform for staff, students, and community members to exchange knowledge and skills on how to implement the objectives of our Engaged Scholarship strategy and policy.

This was an opportunity to engage in education, training, and networking with experts from various disciplines. Topics of discussion included:

• Self-sufficiency, self-reliance, and self-sustainable living
• Contextualising curriculum to respond to societal impact
• Entrepreneurship
• Personal development and transformation
• Subsistence farming
• Growing and manufacturing of cannabis products
• Nutrition and health, food security

Helping future educators dress for success

Mandela said: “Education is the most powerful weapon you can use to change the world.” This Mandela Month, the Teaching Practice Directorate supported fourth-year and Postgraduate Certificate in Education (PGCE) students who lack professional clothes for their teaching practice, impacting their confidence and hampering their first impressions.

The Faculty of Education of the Qwaqwa Campus is conducted a donation drive for formal clothing and workwear to help our UFS-produced aspiring educators enter the world of work with enthusiasm and confidence.

Soup kitchen at HCYCC

On Mandela Day, the Faculty of Theology set up a soup kitchen at the Heidedal Children and Youth Care Centre. This event is an initiative aimed at providing nutritious meals to children and youth, fostering community engagement.

It’s in your hands: Food Environment Programme

The ongoing Food Environment Programme tackles student food insecurity, aiming to create a healthy food environment. Says Annelize Visagie from the Food Environment Office: “The Food Environment Programme is designed to address the many dimensions of the food environment; assisting students who suffer from food insecurity and hunger is part of the overall programme. The University of the Free State has previously identified student food insecurity and hunger as a significant problem, with as many as 59% of students identified as not knowing where their next meal will come from. In addition, they have recognised that food insecurity has added stress to students’ lives which has a negative impact on their studies.”

The programmme includes the following initiatives:

No Student Hungry Programme: Provides one balanced meal per day.
• Food Parcel Programme: Distributes food parcels with non-perishable items.
• Community Gardens: Enhances campus food security in collaboration with Kovsie ACT and the Centre for Sustainable Agriculture.

Eat&Succeed: Provides valuable insights, practical tips on making affordable and nutritious meals.

Click to view documentClick on the email to donate to these initiatives or call +27 51 401 3258.

Join us in making a difference and showing our commitment to care as we celebrate Mandela Month by at the UFS. Together, we can honour Nelson Mandela’s legacy of service and societal development. Every Day is Mandela Day at UFS.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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