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18 July 2024 | Story VALENTINO NDABA | Photo SUPPLIED
Nelson Mandela Month 2024
Celebrating #UFSMandelaMonth2024: Building a brighter future through community and care.

Mandela Month at the University of the Free State (UFS) is a time to honour Nelson Mandela's legacy through reflection, action, and community engagement. Guided by Vision 130, UFS aims to make a profound societal impact by fostering sustainable relationships and supporting societal development.

Community Engagement Indaba

As South Africa celebrates Mandela Month, the Directorate of Community Engagement hosted the Community Engagement Indaba at the Bloemfontein Campus from 10-11 July 2024. This year's theme was “Building Self-reliance, Self-sufficiency, and Self-sustainable Livelihoods for Entrepreneurship”. 

The Indaba was a vibrant platform for staff, students, and community members to exchange knowledge and skills on how to implement the objectives of our Engaged Scholarship strategy and policy.

This was an opportunity to engage in education, training, and networking with experts from various disciplines. Topics of discussion included:

• Self-sufficiency, self-reliance, and self-sustainable living
• Contextualising curriculum to respond to societal impact
• Entrepreneurship
• Personal development and transformation
• Subsistence farming
• Growing and manufacturing of cannabis products
• Nutrition and health, food security

Helping future educators dress for success

Mandela said: “Education is the most powerful weapon you can use to change the world.” This Mandela Month, the Teaching Practice Directorate supported fourth-year and Postgraduate Certificate in Education (PGCE) students who lack professional clothes for their teaching practice, impacting their confidence and hampering their first impressions.

The Faculty of Education of the Qwaqwa Campus is conducted a donation drive for formal clothing and workwear to help our UFS-produced aspiring educators enter the world of work with enthusiasm and confidence.

Soup kitchen at HCYCC

On Mandela Day, the Faculty of Theology set up a soup kitchen at the Heidedal Children and Youth Care Centre. This event is an initiative aimed at providing nutritious meals to children and youth, fostering community engagement.

It’s in your hands: Food Environment Programme

The ongoing Food Environment Programme tackles student food insecurity, aiming to create a healthy food environment. Says Annelize Visagie from the Food Environment Office: “The Food Environment Programme is designed to address the many dimensions of the food environment; assisting students who suffer from food insecurity and hunger is part of the overall programme. The University of the Free State has previously identified student food insecurity and hunger as a significant problem, with as many as 59% of students identified as not knowing where their next meal will come from. In addition, they have recognised that food insecurity has added stress to students’ lives which has a negative impact on their studies.”

The programmme includes the following initiatives:

No Student Hungry Programme: Provides one balanced meal per day.
• Food Parcel Programme: Distributes food parcels with non-perishable items.
• Community Gardens: Enhances campus food security in collaboration with Kovsie ACT and the Centre for Sustainable Agriculture.

Eat&Succeed: Provides valuable insights, practical tips on making affordable and nutritious meals.

Click to view documentClick on the email to donate to these initiatives or call +27 51 401 3258.

Join us in making a difference and showing our commitment to care as we celebrate Mandela Month by at the UFS. Together, we can honour Nelson Mandela’s legacy of service and societal development. Every Day is Mandela Day at UFS.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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