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12 June 2024
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Story Lunga Luthuli
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Richard Molefe, a final-year BCom Investment Management and Banking
student at the University of the Free State (UFS), was recently elected uncontested as the National Chairperson of the Black Management Forum (BMF) National Student Chapter. The BMF aims to empower managerial leadership among black individuals in South Africa. Molefe's election signifies a step towards inclusive leadership structures that reflect wider societal values.
In an exclusive interview, Molefe shares his vision for youth empowerment and his plans for the Student Chapter's endeavours.
“The Black Management Forum’s programmes of development and advancement of managerial leadership and socio-economic transformation have exposed me to leadership opportunities that enhance my potential and aspirations. The opportunity is an indication that I have done something right, but I must constantly remind myself that I have not arrived,” said Molefe.
In his one-year term of office, Molefe wants to ensure that national structures of the Student Chapter exist and are functional, key pillars – promoting leadership, managerial leadership development skills, and entrepreneurial skills development in higher education institutions.
Department of Communication and Information helped with project
2006-05-15
Third-year students studying integrated marketing communication at the University of the Free State's (UFS) Department of Communication and Information Studies recently completed a practical project called “Battle of the Creatives” together with OFM and Altech AutoPage. The students worked with marketing agencies from Bloemfontein and had to formulate a new marketing strategy for Altech AutoPage. The winning group's campaign will be implemented in July and August 2006 by Altech AutoPage in Bloemfontein. If the expected results are achieved, the campaign will be rolled out nationally. The project will in future be presented annually to give students the opportunity to obtain practical experience.
The winning group of students are from the left Ms Katia Bouwer (Mighty K marketing agency), Ms Diana Ambrosio, Ms Carmen van Heerden and Mr Gerben van Niekerk.
At the back from the left are Ms Andrea Scheckle, Mr Nico van der Westhuizen, Ms Bianca Vorster, Mr Frans Claassen, Ms Riëtte Coetzer and Mr Abrie Barker.