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12 June 2024
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Story Lunga Luthuli
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Richard Molefe, a final-year BCom Investment Management and Banking
student at the University of the Free State (UFS), was recently elected uncontested as the National Chairperson of the Black Management Forum (BMF) National Student Chapter. The BMF aims to empower managerial leadership among black individuals in South Africa. Molefe's election signifies a step towards inclusive leadership structures that reflect wider societal values.
In an exclusive interview, Molefe shares his vision for youth empowerment and his plans for the Student Chapter's endeavours.
“The Black Management Forum’s programmes of development and advancement of managerial leadership and socio-economic transformation have exposed me to leadership opportunities that enhance my potential and aspirations. The opportunity is an indication that I have done something right, but I must constantly remind myself that I have not arrived,” said Molefe.
In his one-year term of office, Molefe wants to ensure that national structures of the Student Chapter exist and are functional, key pillars – promoting leadership, managerial leadership development skills, and entrepreneurial skills development in higher education institutions.
UFS Marketing scoops Unitech award
2007-11-27
Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.
Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.
The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.
The effectiveness and efficiency of marketing material was determined by:
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The extent to which the information needs of the target groups were satisfied
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The quality of communicated messages
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The utilisation of communication media
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The effective utilisation of communication networks within tertiary institutions
Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za
26 November 2007