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A closer look into the off-campus accommodation policy

20 March 2024 | Story Valentino Ndaba | Photo SUPPLIED

In a move to prioritise student welfare and ensure high-quality off-campus accommodation, the University of the Free State (UFS) has introduced a comprehensive Off-Campus Accommodation Policy. This policy sets out rigorous accreditation procedures and minimum requirements for private housing providers catering to UFS students.

Naledi Ntsuku, a Higher Certificate in Music Performance student residing in Victoria Kamano student accommodation near the Bloemfontein Campus, expresses her support for the initiative, stating: “Having access to safe and comfortable off-campus accommodation enhances our overall student experience and contributes positively to our academic journey.”

Quintin Koetaan, Senior Director: Housing and Residence Affairs at the UFS, adds, “This policy reinforces our commitment to providing students with conducive living environments, both on and off campus. It sets clear standards and procedures to ensure the well-being and safety of our students.”

Key highlights of the policy include:

Accreditation Process: Accreditation is granted annually, contingent upon meeting specified requirements. Providers must submit various documents, including property deeds, building plans, and tax clearance certificates.

Minimum Requirements: Providers must adhere to standards outlined in the Minimum Accreditation Requirements document, ensuring compliance with regulatory frameworks.

Transparent Procedures: The policy emphasises fairness and consistency in accreditation decisions, providing avenues for addressing appeals and complaints.

NSFAS Funding: Accredited off-campus accommodation may qualify for financial aid from NSFAS, further supporting students’ access to quality housing.

Maintenance and Student Well-being: The policy mandates compliance with relevant legislation regarding construction, repairs, and maintenance, prioritising students’ academic activities and well-being.

Disciplinary Measures: Students residing in accredited off-campus accommodation must adhere to university policies. Transgressions may lead to disciplinary action as per UFS Rules on Student Discipline.

Ensuring quality and compliance for student welfare

The UFS Off-Campus Accommodation Policy reaffirms the university’s dedication to students’ welfare beyond campus boundaries. It aims to create a conducive living and learning environment, ensuring all enrolled students have access to safe and comfortable accommodation.

The policy states: “Students living in accredited off-campus accommodation are expected to live in accordance with the values of the UFS. The UFS policies, regulations and procedures shall also apply to students who live in accredited off-campus accommodation.” This is in alignment with the university’s commitment to Vision 130 which is the strategic plan to reposition the university by its 130th anniversary in 2034, centred around values such as excellence, innovation and impact, accountability, care, social justice, and sustainability.

By adhering to these guidelines, the UFS strives to provide a supportive and enriching experience for its student community, fostering success both academically and personally.

Click to view document Click here for more information and access to the full policy document.

News Archive

Code-switching, tokenism and consumerism in print advertising

2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

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