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Africa Dialogue Series discussion at UFS offers insights into SA’s 2024 elections

18 March 2024 | Story VALENTINO NDABA | Photo SUPPLIED

RIGHT TO VOTE 2024 — Expert speakers dissecting South Africa's political landscape at the University of the Free State’s recent panel discussion on the 2024 elections.

The University of the Free State's (UFS) Centre for Gender and Africa Studies (CGAS), in collaboration with the South African Institute of Race Relations (IRR), recently organised an Africa Dialogue Series panel discussion titled ‘Elections 2024: South Africa’s Changing Political Landscape’. The event, held on 6 March 2024, brought together distinguished speakers and experts to dissect the evolving dynamics of South Africa's political landscape as the nation gears up for the 2024 elections.

The panel featured prominent figures including former Tony Leon, Makone Maja, Michael Atkins, and Terence Corrigan, who provided valuable insights into various aspects of the upcoming elections. Prof Heidi Hudson, Professor at the CGAS, expertly moderated the session, ensuring a robust exchange of ideas and perspectives.

Importance of informed dialogue

Prof Hussein Solomon, Senior Professor at CGAS and planner of the dialogue session, reflected on the success of the event in achieving its objectives. He emphasised the importance of informed dialogue in navigating the complex issues surrounding the 2024 elections. "The idea is to inform people of the issues at stake, but also to focus on key issue areas from an academic perspective," Prof Solomon said.

He expressed concerns about voter registration and the need for heightened awareness among youth, underscoring the significance of addressing societal challenges to ensure peaceful elections.

Unprecedented uncertainty in election outcome

Leon, former leader of the Democratic Alliance and a seasoned political analyst, opened the discussion by highlighting the unprecedented uncertainty surrounding the outcome of the 2024 elections. Contrary to previous elections where the victory of the African National Congress (ANC) was almost a given, Leon pointed out that the current political landscape presents a different scenario.

"In all the previous elections we were able to predict an ANC win. This time round it is not that simple," he said. "The ANC will not clear 50 and that’s going to be a big game-changer."

Leon underscored the fragmentation within the ANC itself, noting the emergence of multiple versions of the party with no clear ideological distinctions. He also raised concerns about voter turnout and the implications of a potential government controlled by parties representing a mere fraction of the voting population.

Declining youth political participation

Maja, Campaign Manager at the IRR, shed light on the decline in political participation by youth in South Africa. Drawing from statistical data, she emphasised the need to address the disillusionment among young voters, particularly regarding corruption and unemployment.

"I've been particularly curious about youth for their behaviour," she said. "A lot of the youth... did not align with political parties in South Africa, much more likely in the youth than in the older age categories."

Maja highlighted socioeconomic factors that are contributing to youth disengagement from the political process, and stressed the importance of political engagement in shaping democratic outcomes.

Upholding electoral integrity

Atkins, a seasoned political analyst and independent observer in South African elections, focused on the imperative of upholding electoral integrity. He criticised the flaws in the Electoral Amendment Bill and highlighted concerns about the accuracy of election results.

"We have seen a complete disrespect or even disdain for meaningful electoral reform through these last three years," he said. "Spurious claims of rigging must be objectively and speedily met and countered."

He called for increased transparency and accountability within the electoral process to ensure the legitimacy of election outcomes.

Political dynamics and future scenarios

Corrigan, a Project Manager at the IRR, delved into the changing political dynamics of South Africa and contemplated potential future scenarios. He questioned the sustainability of the dominant party paradigm and examined the possibility of coalition politics in the aftermath of the elections. Corrigan highlighted the emergence of new political players and the implications of coalition politics for stability and governance in South Africa.

The Africa Dialogue Series panel discussion provided a platform for robust debate and critical analysis of South Africa's political landscape, offering valuable insights into the challenges and opportunities that lie ahead in the 2024 elections and beyond.

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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