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18 March 2024 | Story VALENTINO NDABA | Photo SUPPLIED
RIGHT TO VOTE 2024
Expert speakers dissecting South Africa's political landscape at the University of the Free State’s recent panel discussion on the 2024 elections.

The University of the Free State's (UFS) Centre for Gender and Africa Studies (CGAS), in collaboration with the South African Institute of Race Relations (IRR), recently organised an Africa Dialogue Series panel discussion titled ‘Elections 2024: South Africa’s Changing Political Landscape’. The event, held on 6 March 2024, brought together distinguished speakers and experts to dissect the evolving dynamics of South Africa's political landscape as the nation gears up for the 2024 elections.

The panel featured prominent figures including former Tony Leon, Makone Maja, Michael Atkins, and Terence Corrigan, who provided valuable insights into various aspects of the upcoming elections. Prof Heidi Hudson, Professor at the CGAS, expertly moderated the session, ensuring a robust exchange of ideas and perspectives.

Importance of informed dialogue

Prof Hussein Solomon, Senior Professor at CGAS and planner of the dialogue session, reflected on the success of the event in achieving its objectives. He emphasised the importance of informed dialogue in navigating the complex issues surrounding the 2024 elections. "The idea is to inform people of the issues at stake, but also to focus on key issue areas from an academic perspective," Prof Solomon said.

He expressed concerns about voter registration and the need for heightened awareness among youth, underscoring the significance of addressing societal challenges to ensure peaceful elections.

Unprecedented uncertainty in election outcome

Leon, former leader of the Democratic Alliance and a seasoned political analyst, opened the discussion by highlighting the unprecedented uncertainty surrounding the outcome of the 2024 elections. Contrary to previous elections where the victory of the African National Congress (ANC) was almost a given, Leon pointed out that the current political landscape presents a different scenario.

"In all the previous elections we were able to predict an ANC win. This time round it is not that simple," he said. "The ANC will not clear 50 and that’s going to be a big game-changer."

Leon underscored the fragmentation within the ANC itself, noting the emergence of multiple versions of the party with no clear ideological distinctions. He also raised concerns about voter turnout and the implications of a potential government controlled by parties representing a mere fraction of the voting population.

Declining youth political participation

Maja, Campaign Manager at the IRR, shed light on the decline in political participation by youth in South Africa. Drawing from statistical data, she emphasised the need to address the disillusionment among young voters, particularly regarding corruption and unemployment.

"I've been particularly curious about youth for their behaviour," she said. "A lot of the youth... did not align with political parties in South Africa, much more likely in the youth than in the older age categories."

Maja highlighted socioeconomic factors that are contributing to youth disengagement from the political process, and stressed the importance of political engagement in shaping democratic outcomes.

Upholding electoral integrity

Atkins, a seasoned political analyst and independent observer in South African elections, focused on the imperative of upholding electoral integrity. He criticised the flaws in the Electoral Amendment Bill and highlighted concerns about the accuracy of election results.

"We have seen a complete disrespect or even disdain for meaningful electoral reform through these last three years," he said. "Spurious claims of rigging must be objectively and speedily met and countered."

He called for increased transparency and accountability within the electoral process to ensure the legitimacy of election outcomes.

Political dynamics and future scenarios

Corrigan, a Project Manager at the IRR, delved into the changing political dynamics of South Africa and contemplated potential future scenarios. He questioned the sustainability of the dominant party paradigm and examined the possibility of coalition politics in the aftermath of the elections. Corrigan highlighted the emergence of new political players and the implications of coalition politics for stability and governance in South Africa.

The Africa Dialogue Series panel discussion provided a platform for robust debate and critical analysis of South Africa's political landscape, offering valuable insights into the challenges and opportunities that lie ahead in the 2024 elections and beyond.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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