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18 March 2024 | Story Athembele Yangaphi | Photo SUPPLIED
Shoe Box
Supporting Student Success: UFS initiatives like the Santa Shoebox Project and the No Student Hungry Programme combat food insecurity, providing essential resources for students and fostering academic growth and community impact.

The University of the Free State's (UFS’s) Division of Student Affairs recently received a donation of food parcels for needy students from the Gift of the Givers Foundation. The donation forms part of the work done by the Division, the Food Environment Office and Kovsie ACT to positively impact students.

Jady Carelse, Assistant Officer in the Food Environment Office, accepted Gift of the Givers’ 250 food parcels at the UFS’s Bloemfontein Campus. “Starting a year can be very overwhelming for most students, especially first-time-entering students, as they are still trying to adapt to the change of environment,” Carelse said. “The Food Environment Office strives to ensure that food insecurity is not part of their struggle.”

Since its inception in 2011, the No Student Hungry Programme (NSH), a first in a higher education institution, continues to support students with food packages, especially those not funded by the National Student Financial Aid Scheme.

“The NSH has impacted the lives of many students through the food parcel initiative. We have received testimonies from our previous and current beneficiaries on how the initiative has impacted their lives in pursuing their academics,” added Carelse.

The NSH programme's food parcel initiative and the Santa Shoebox Project by the Division of Student Affairs are vital in supporting students, especially those from disadvantaged backgrounds, in their academic pursuits.

The Santa Shoebox Project, which ran from 1 November 2023 to 1 March 2024, is one of many other initiatives that the Kovsie ACT office is highly passionate about. A-Step Assistant, Likhona Dladla, managing Kovsie ACT Community Service Portfolio, said, “We strive to be a helping hand to students by providing them with essential items such as toiletries, sanitary pads, stationery, and clothes to make their academic journey bearable.”

For the 2023/2024 Santa Shoebox Project, UFS residences donated 246 shoeboxes containing donations of toiletries for students in need. Residence Committee members responsible for community portfolios collected the donations from residence students and delivered the items in shoeboxes to the Kovsie ACT office.

“We believe that the donations we have received are of a high standard for the remaining projects and initiatives,” Dladla said.

Kovsie ACT welcomes donations from individuals beyond the university's residential community. Donations can be made directly at the Kovsie ACT office on the Bloemfontein Campus, and the team is ready to assist and accept contributions. Non-residents can also contribute through the annual Big Give donation drive, which encourages donations of non-perishable food items, sanitary pads, and clothing. Look for Big Give donation boxes around campus, gates, and key locations. Stay updated on donation drives and campaigns via campus posters and social media. Please click here to make a monetary donation to support the ‘Back a Buddy’ campaign.  

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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