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18 March 2024 | Story Athembele Yangaphi | Photo SUPPLIED
Shoe Box
Supporting Student Success: UFS initiatives like the Santa Shoebox Project and the No Student Hungry Programme combat food insecurity, providing essential resources for students and fostering academic growth and community impact.

The University of the Free State's (UFS’s) Division of Student Affairs recently received a donation of food parcels for needy students from the Gift of the Givers Foundation. The donation forms part of the work done by the Division, the Food Environment Office and Kovsie ACT to positively impact students.

Jady Carelse, Assistant Officer in the Food Environment Office, accepted Gift of the Givers’ 250 food parcels at the UFS’s Bloemfontein Campus. “Starting a year can be very overwhelming for most students, especially first-time-entering students, as they are still trying to adapt to the change of environment,” Carelse said. “The Food Environment Office strives to ensure that food insecurity is not part of their struggle.”

Since its inception in 2011, the No Student Hungry Programme (NSH), a first in a higher education institution, continues to support students with food packages, especially those not funded by the National Student Financial Aid Scheme.

“The NSH has impacted the lives of many students through the food parcel initiative. We have received testimonies from our previous and current beneficiaries on how the initiative has impacted their lives in pursuing their academics,” added Carelse.

The NSH programme's food parcel initiative and the Santa Shoebox Project by the Division of Student Affairs are vital in supporting students, especially those from disadvantaged backgrounds, in their academic pursuits.

The Santa Shoebox Project, which ran from 1 November 2023 to 1 March 2024, is one of many other initiatives that the Kovsie ACT office is highly passionate about. A-Step Assistant, Likhona Dladla, managing Kovsie ACT Community Service Portfolio, said, “We strive to be a helping hand to students by providing them with essential items such as toiletries, sanitary pads, stationery, and clothes to make their academic journey bearable.”

For the 2023/2024 Santa Shoebox Project, UFS residences donated 246 shoeboxes containing donations of toiletries for students in need. Residence Committee members responsible for community portfolios collected the donations from residence students and delivered the items in shoeboxes to the Kovsie ACT office.

“We believe that the donations we have received are of a high standard for the remaining projects and initiatives,” Dladla said.

Kovsie ACT welcomes donations from individuals beyond the university's residential community. Donations can be made directly at the Kovsie ACT office on the Bloemfontein Campus, and the team is ready to assist and accept contributions. Non-residents can also contribute through the annual Big Give donation drive, which encourages donations of non-perishable food items, sanitary pads, and clothing. Look for Big Give donation boxes around campus, gates, and key locations. Stay updated on donation drives and campaigns via campus posters and social media. Please click here to make a monetary donation to support the ‘Back a Buddy’ campaign.  

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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