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19 March 2024 | Story Valentino Ndaba | Photo SUPPLIED
Prof Robert Peacock
Prof Robert Peacock, of the University of the Free State’s (UFS) Criminology Department, champions global engagement in scholarship, offering hope to victims worldwide while linking academia, policy, and practice.

Crime and victimisation have far-reaching consequences that profoundly impact on societal, economic, and ecological development. At the forefront of addressing these global challenges in Criminology, Victimology, Transitional and Criminal Justice, stands Prof Robert Peacock, an esteemed figure in the field from the University of the Free State's Department of Criminology.

His expertise adds significant depth to understanding and tackling the complex interplay between interpersonal conflict and broader societal, economic and ecological injustices. As serving and now Immediate Past President of the World Society of Victimology, Prof Peacock’s impact reached the highest levels, holding consultative status at both the United Nations Economic and Social Council and the Council of Europe. Together with the Justice Section of the United Nations Office on Drugs and Crime (UNODC), interventions on Crime Prevention and Criminal Justice reform were also made on occasion of the 35th Anniversary of the United Nations Declaration of Basic Principles of Justice for Victims of Crime and Abuse of Power.

Advancing global discourse

Reflecting on his tenure, Prof Peacock emphasises: “The plight of victims of crime and abuse of power underscores the imperative to scrutinise global and local power dynamics, linking local experiences to global patterns of victimisation and transformation.” This sentiment resonated profoundly during the World Victimology Symposium held in Donostia/San Sebastian in Spain, shedding light on the Anthropocene epoch’s complexities.

His commitment to international collaboration is unwavering, evident in his new role on the Scientific and Advisory committee of the upcoming 2025 World Criminology conference to be hosted by O.P. Jindal Global University in India.

Global reach

Beyond academia, Prof Peacock’s influence extends worldwide, with invitations as a guest lecturer, course director, and keynote speaker at prestigious institutions and symposia. His guest editor roles in special editions of journals like Mediarres and Ethnicity in Criminal Justice highlight his dedication to advancing critical regional and international discourse.

To proceed with an emancipatory agenda for victims of crime and abuse of power in Africa or that of a Southern Victimology, Prof Peacock advocates for a paradigm shift in victimology, transcending narrow Western perspectives, and to remain mindful of the global economy and geopolitics that create new variations of privilege and status and asymmetries that cut across nations and regions. Recent translations of his work into Spanish aim to enhance accessibility across Latin America.

Strategic collaborations

In recognition of his expertise, Prof Peacock received a Global Minds grant, facilitating collaboration with KU Leuven (Katolieke Universiteit Leuven) in Belgium, a leading institution in law and criminology. This partnership, focusing on human rights, transitional justice, restorative justice and victimology, paves the way for impactful research on conflict, peace, and development.

Prof Peacock’s longstanding collaboration with colleagues in Belgium and the Netherlands underscores his commitment to international scholarship. Together, they’ve contributed significantly to victimological approaches to international crimes, even securing an audience with Pope Francis.

Advancing practical application

In advancing praxis and the internationalisation of engaged scholarship, Prof Peacock presented twice during the month of January 2024 on the topic of Trauma informed practice for frontline workers at the Permanent Mission of Belgium to the European Union. This was done in close cooperation with the Leuven Institute of Criminology, KU Leuven, and the Belgian Ministry of Foreign Affairs in Brussels, together with an interdisciplinary project consortium, that included partners from Austria, Belgium, Croatia, Greece, Portugal, Slovakia, and Slovenia. Prof Peacock shared as speaker sessions with a Trauma Expert of the Victims and Witnesses Section of the International Criminal Court in The Hague.

As Prof Peacock continues to champion engaged scholarship on an international scale, his contributions seek to ameliorate the plight of victims of crime and abuse of power worldwide, bridging gaps between academia, policy, and practice.

News Archive

Out-of-the-box thinking a plus for next generation of agribusiness leaders
2017-07-07

Description: Agribusiness leaders Tags: Agribusiness leaders 

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied



The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions

The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage

According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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