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19 March 2024 | Story Valentino Ndaba | Photo SUPPLIED
Prof Robert Peacock
Prof Robert Peacock, of the University of the Free State’s (UFS) Criminology Department, champions global engagement in scholarship, offering hope to victims worldwide while linking academia, policy, and practice.

Crime and victimisation have far-reaching consequences that profoundly impact on societal, economic, and ecological development. At the forefront of addressing these global challenges in Criminology, Victimology, Transitional and Criminal Justice, stands Prof Robert Peacock, an esteemed figure in the field from the University of the Free State's Department of Criminology.

His expertise adds significant depth to understanding and tackling the complex interplay between interpersonal conflict and broader societal, economic and ecological injustices. As serving and now Immediate Past President of the World Society of Victimology, Prof Peacock’s impact reached the highest levels, holding consultative status at both the United Nations Economic and Social Council and the Council of Europe. Together with the Justice Section of the United Nations Office on Drugs and Crime (UNODC), interventions on Crime Prevention and Criminal Justice reform were also made on occasion of the 35th Anniversary of the United Nations Declaration of Basic Principles of Justice for Victims of Crime and Abuse of Power.

Advancing global discourse

Reflecting on his tenure, Prof Peacock emphasises: “The plight of victims of crime and abuse of power underscores the imperative to scrutinise global and local power dynamics, linking local experiences to global patterns of victimisation and transformation.” This sentiment resonated profoundly during the World Victimology Symposium held in Donostia/San Sebastian in Spain, shedding light on the Anthropocene epoch’s complexities.

His commitment to international collaboration is unwavering, evident in his new role on the Scientific and Advisory committee of the upcoming 2025 World Criminology conference to be hosted by O.P. Jindal Global University in India.

Global reach

Beyond academia, Prof Peacock’s influence extends worldwide, with invitations as a guest lecturer, course director, and keynote speaker at prestigious institutions and symposia. His guest editor roles in special editions of journals like Mediarres and Ethnicity in Criminal Justice highlight his dedication to advancing critical regional and international discourse.

To proceed with an emancipatory agenda for victims of crime and abuse of power in Africa or that of a Southern Victimology, Prof Peacock advocates for a paradigm shift in victimology, transcending narrow Western perspectives, and to remain mindful of the global economy and geopolitics that create new variations of privilege and status and asymmetries that cut across nations and regions. Recent translations of his work into Spanish aim to enhance accessibility across Latin America.

Strategic collaborations

In recognition of his expertise, Prof Peacock received a Global Minds grant, facilitating collaboration with KU Leuven (Katolieke Universiteit Leuven) in Belgium, a leading institution in law and criminology. This partnership, focusing on human rights, transitional justice, restorative justice and victimology, paves the way for impactful research on conflict, peace, and development.

Prof Peacock’s longstanding collaboration with colleagues in Belgium and the Netherlands underscores his commitment to international scholarship. Together, they’ve contributed significantly to victimological approaches to international crimes, even securing an audience with Pope Francis.

Advancing practical application

In advancing praxis and the internationalisation of engaged scholarship, Prof Peacock presented twice during the month of January 2024 on the topic of Trauma informed practice for frontline workers at the Permanent Mission of Belgium to the European Union. This was done in close cooperation with the Leuven Institute of Criminology, KU Leuven, and the Belgian Ministry of Foreign Affairs in Brussels, together with an interdisciplinary project consortium, that included partners from Austria, Belgium, Croatia, Greece, Portugal, Slovakia, and Slovenia. Prof Peacock shared as speaker sessions with a Trauma Expert of the Victims and Witnesses Section of the International Criminal Court in The Hague.

As Prof Peacock continues to champion engaged scholarship on an international scale, his contributions seek to ameliorate the plight of victims of crime and abuse of power worldwide, bridging gaps between academia, policy, and practice.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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