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Prof Nompumelelo Zondi assumes new role as Vice-Dean in the Faculty of The Humanities

25 March 2024 | Story Anthony Mthembu | Photo Lutendo Mabata

Prof Nompumelelo Zondi has been appointed as Vice-Dean: Research and Postgraduate Studies in the Faculty of The Humanities at the University of the Free State (UFS). Prof Zondi assumed this new role on 1 March 2024 after serving as the Head of Department for African Languages at the University of Pretoria for seven years. “I consider this appointment as an opportunity of growth and learning more about higher education and the Faculty of The Humanities at large,” she said.

Prof Zondi indicates that part of her role is to spearhead the UFS Vision130 within the Faculty of The Humanities, and to ensure that the faculty assists the institution in becoming research-led, student-centred, and globally impactful.

Motivation for assuming this role

One of the primary reasons that led her to consider this role is sharing the knowledge she acquired as part of the Fulbright South African Research Scholar Programme. As a result of that experience and exposure, which went beyond the Ohio State University, she felt it befitting to implement some of the insights she acquired on a bigger scale. Therefore, even though she was impactful in her previous role, Prof Zondi believes that this is an exceptional and more desirable platform to do so. “I feel that I will have easier access to departments within the faculty, while also encouraging and supporting interdepartmental and faculty collaborations,” she explained.

A significant component of Vision 130

He believes that the elements that make up Vision 130 are interrelated. While she considers research central to Vision 130 – as she begins her journey at the UFS, she feels students deserve to be nurtured to further contribute to the university’s impactful research. Thus, student-centredness is the way to go. “I believe that students must be major role players in this Vision130; we must include them in the interactions and discussions that are part of the university’s strategic plan as well as in decision-making processes,” she said. As such, according to Prof Zondi, the more the faculty and the institution care for the students and involve them in Vision130 and in collaborations, the more research outputs the university will achieve.

News Archive

Trading innovative ideas for academic bursaries worth R275 000

2015-11-09

The top three individual bursary winners with TATA and UFS representatives. From Left: Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo: Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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