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28 March 2024 | Story Lacea Loader | Photo Stephen Collett
2024 Senate Conference
Keynote speakers during the UFS 2024 Senate Conference included, from the left: Prof Kristina Josefsson from University West, Sweden; Prof ‘Funmi Olonisakin from King’s College London, England; Prof Francis Petersen, Vice-Chancellor and Principal of the UFS and Chairperson of the Senate; and Prof Relebohile Moletsane from the University of KwaZulu-Natal.

The University of the Free State (UFS) presented its inaugural Senate Conference on the Bloemfontein Campus from 11 to 12 March 2024.

The conference, themed ‘Making Change through Engaged Scholarship’, initiated an important suite of conversations aligned with the UFS’ aspirations with Vision 130. The programme – which covered a wide range of topics by national and international speakers – included case studies of engaged scholarship from faculties, as well as breakaway sessions during which pertinent questions around engaged scholarship were discussed. A key element of the programme was the screening of a documentary film titled One Day, which accentuated the significance of engaged scholarship.

The organisation of the conference – both conceptually and logistically – was led by Prof Vasu Reddy, Deputy Vice-Chancellor: Research and Internationalisation at the UFS, supported by an organising committee consisting of various role players across the university.

Importance of engaged scholarship for universities

In his opening remarks, Prof Francis Petersen, Vice-Chancellor and Principal of the UFS, said that in the higher education sector, universities in South Africa, continentally, and globally are grappling with the key challenges of our time, including social justice, environmental degradation, and economic growth and job creation.

“We encounter these challenges in a global context that is increasingly volatile, and in which universities must constantly innovate and adapt in order to remain vibrant, relevant, and impactful. This is a time for higher education that is demanding, fraught, and disruptive. The challenges are many and complicated,” said Prof Petersen.

“Engaged scholarship is crucial for universities, particularly those in the Global South, as it fosters community collaboration, addresses local challenges, and promotes sustainable development,” he said.

Conference proceedings showcased of UFS’ involvement in engaged scholarship

On day 1, presentations included a discussion on ‘Engaged Scholarship in a Time of Geopolitical Contestation: An African Perspective’ by Prof ‘Funmi Olonisakin from King’s College London, England; and ‘Knowledge Products and Scholarship Engagement: The Way Forward for Universities’ by Prof Eugene Cloete from Stellenbosch University. The programme included a screening of a documentary film about engaged scholarship, titled One Day. Produced by Charlene Stanley from Storytown Productions, the film focused on the collapse of the tailings dam wall at the Jagersfontein Mine in September 2022 and the severe sludge damage to houses, property, and the environment. In particular, the film highlighted how the university’s interventions made a difference to the community. The day was concluded with presentations of engaged scholarship case studies from faculties, as well as group discussions.

Day 2 started off with a presentation by Prof Kristina Josefsson from University West, Sweden, on ‘Work-Integrated Learning and Engaged Scholarship – Meetings of Knowledge to Create Positive Change’, followed by a presentation on ‘Rurality, Community and Engaged Scholarship’ by Prof Relebohile Moletsane from the University of KwaZulu-Natal. As was done the previous day, presentations of engaged scholarship case studies from faculties and group discussions rounded off the day.

Some of the issues that have been identified and need to be taken further in order to embed engaged scholarship within the UFS, include the need to create a common understanding of engaged scholarship through careful interrogation of the terminology; the co-creation of knowledge, inter- and transdisciplinary approaches to solving problems; the impact of engaged scholarship on teaching, learning, and research interventions; and the sustainability of projects when the engaged scholars leave a community, and how to measure success or otherwise.

 

Programme

Click to view document UFS 2024 Senate Conference Programme

 

Documentary Film: One Day

 

Presentations

Click to view document ‘Knowledge Products and Scholarship Engagement: The Way Forward for Universities’ by Prof Eugene Cloete, Stellenbosch University.

Click to view document ‘Work-Integrated Learning and Engaged Scholarship – Meetings of Knowledge to Create Positive Change’ by Prof Kristina Josefsson from University West, Sweden.

Click to view document 'Rurality, Community and Engaged Scholarship’ by Prof Relebohile Moletsane from the University of KwaZulu-Natal.

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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