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28 March 2024 | Story Lacea Loader | Photo Stephen Collett
2024 Senate Conference
Keynote speakers during the UFS 2024 Senate Conference included, from the left: Prof Kristina Josefsson from University West, Sweden; Prof ‘Funmi Olonisakin from King’s College London, England; Prof Francis Petersen, Vice-Chancellor and Principal of the UFS and Chairperson of the Senate; and Prof Relebohile Moletsane from the University of KwaZulu-Natal.

The University of the Free State (UFS) presented its inaugural Senate Conference on the Bloemfontein Campus from 11 to 12 March 2024.

The conference, themed ‘Making Change through Engaged Scholarship’, initiated an important suite of conversations aligned with the UFS’ aspirations with Vision 130. The programme – which covered a wide range of topics by national and international speakers – included case studies of engaged scholarship from faculties, as well as breakaway sessions during which pertinent questions around engaged scholarship were discussed. A key element of the programme was the screening of a documentary film titled One Day, which accentuated the significance of engaged scholarship.

The organisation of the conference – both conceptually and logistically – was led by Prof Vasu Reddy, Deputy Vice-Chancellor: Research and Internationalisation at the UFS, supported by an organising committee consisting of various role players across the university.

Importance of engaged scholarship for universities

In his opening remarks, Prof Francis Petersen, Vice-Chancellor and Principal of the UFS, said that in the higher education sector, universities in South Africa, continentally, and globally are grappling with the key challenges of our time, including social justice, environmental degradation, and economic growth and job creation.

“We encounter these challenges in a global context that is increasingly volatile, and in which universities must constantly innovate and adapt in order to remain vibrant, relevant, and impactful. This is a time for higher education that is demanding, fraught, and disruptive. The challenges are many and complicated,” said Prof Petersen.

“Engaged scholarship is crucial for universities, particularly those in the Global South, as it fosters community collaboration, addresses local challenges, and promotes sustainable development,” he said.

Conference proceedings showcased of UFS’ involvement in engaged scholarship

On day 1, presentations included a discussion on ‘Engaged Scholarship in a Time of Geopolitical Contestation: An African Perspective’ by Prof ‘Funmi Olonisakin from King’s College London, England; and ‘Knowledge Products and Scholarship Engagement: The Way Forward for Universities’ by Prof Eugene Cloete from Stellenbosch University. The programme included a screening of a documentary film about engaged scholarship, titled One Day. Produced by Charlene Stanley from Storytown Productions, the film focused on the collapse of the tailings dam wall at the Jagersfontein Mine in September 2022 and the severe sludge damage to houses, property, and the environment. In particular, the film highlighted how the university’s interventions made a difference to the community. The day was concluded with presentations of engaged scholarship case studies from faculties, as well as group discussions.

Day 2 started off with a presentation by Prof Kristina Josefsson from University West, Sweden, on ‘Work-Integrated Learning and Engaged Scholarship – Meetings of Knowledge to Create Positive Change’, followed by a presentation on ‘Rurality, Community and Engaged Scholarship’ by Prof Relebohile Moletsane from the University of KwaZulu-Natal. As was done the previous day, presentations of engaged scholarship case studies from faculties and group discussions rounded off the day.

Some of the issues that have been identified and need to be taken further in order to embed engaged scholarship within the UFS, include the need to create a common understanding of engaged scholarship through careful interrogation of the terminology; the co-creation of knowledge, inter- and transdisciplinary approaches to solving problems; the impact of engaged scholarship on teaching, learning, and research interventions; and the sustainability of projects when the engaged scholars leave a community, and how to measure success or otherwise.

 

Programme

Click to view document UFS 2024 Senate Conference Programme

 

Documentary Film: One Day

 

Presentations

Click to view document ‘Knowledge Products and Scholarship Engagement: The Way Forward for Universities’ by Prof Eugene Cloete, Stellenbosch University.

Click to view document ‘Work-Integrated Learning and Engaged Scholarship – Meetings of Knowledge to Create Positive Change’ by Prof Kristina Josefsson from University West, Sweden.

Click to view document 'Rurality, Community and Engaged Scholarship’ by Prof Relebohile Moletsane from the University of KwaZulu-Natal.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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