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UFS presents inaugural Senate Conference on Engaged Scholarship

28 March 2024 | Story Lacea Loader | Photo Stephen Collett

Keynote speakers during the UFS 2024 Senate Conference included, from the left: Prof Kristina Josefsson from University West, Sweden; Prof ‘Funmi Olonisakin from King’s College London, England; Prof Francis Petersen, Vice-Chancellor and Principal of the UFS and Chairperson of the Senate; and Prof Relebohile Moletsane from the University of KwaZulu-Natal.

The University of the Free State (UFS) presented its inaugural Senate Conference on the Bloemfontein Campus from 11 to 12 March 2024.

The conference, themed ‘Making Change through Engaged Scholarship’, initiated an important suite of conversations aligned with the UFS’ aspirations with Vision 130. The programme – which covered a wide range of topics by national and international speakers – included case studies of engaged scholarship from faculties, as well as breakaway sessions during which pertinent questions around engaged scholarship were discussed. A key element of the programme was the screening of a documentary film titled One Day, which accentuated the significance of engaged scholarship.

The organisation of the conference – both conceptually and logistically – was led by Prof Vasu Reddy, Deputy Vice-Chancellor: Research and Internationalisation at the UFS, supported by an organising committee consisting of various role players across the university.

Importance of engaged scholarship for universities

In his opening remarks, Prof Francis Petersen, Vice-Chancellor and Principal of the UFS, said that in the higher education sector, universities in South Africa, continentally, and globally are grappling with the key challenges of our time, including social justice, environmental degradation, and economic growth and job creation.

“We encounter these challenges in a global context that is increasingly volatile, and in which universities must constantly innovate and adapt in order to remain vibrant, relevant, and impactful. This is a time for higher education that is demanding, fraught, and disruptive. The challenges are many and complicated,” said Prof Petersen.

“Engaged scholarship is crucial for universities, particularly those in the Global South, as it fosters community collaboration, addresses local challenges, and promotes sustainable development,” he said.

Conference proceedings showcased of UFS’ involvement in engaged scholarship

On day 1, presentations included a discussion on ‘Engaged Scholarship in a Time of Geopolitical Contestation: An African Perspective’ by Prof ‘Funmi Olonisakin from King’s College London, England; and ‘Knowledge Products and Scholarship Engagement: The Way Forward for Universities’ by Prof Eugene Cloete from Stellenbosch University. The programme included a screening of a documentary film about engaged scholarship, titled One Day. Produced by Charlene Stanley from Storytown Productions, the film focused on the collapse of the tailings dam wall at the Jagersfontein Mine in September 2022 and the severe sludge damage to houses, property, and the environment. In particular, the film highlighted how the university’s interventions made a difference to the community. The day was concluded with presentations of engaged scholarship case studies from faculties, as well as group discussions.

Day 2 started off with a presentation by Prof Kristina Josefsson from University West, Sweden, on ‘Work-Integrated Learning and Engaged Scholarship – Meetings of Knowledge to Create Positive Change’, followed by a presentation on ‘Rurality, Community and Engaged Scholarship’ by Prof Relebohile Moletsane from the University of KwaZulu-Natal. As was done the previous day, presentations of engaged scholarship case studies from faculties and group discussions rounded off the day.

Some of the issues that have been identified and need to be taken further in order to embed engaged scholarship within the UFS, include the need to create a common understanding of engaged scholarship through careful interrogation of the terminology; the co-creation of knowledge, inter- and transdisciplinary approaches to solving problems; the impact of engaged scholarship on teaching, learning, and research interventions; and the sustainability of projects when the engaged scholars leave a community, and how to measure success or otherwise.

Programme

Click to view document UFS 2024 Senate Conference Programme

Documentary Film: One Day

Presentations

Click to view document ‘Knowledge Products and Scholarship Engagement: The Way Forward for Universities’ by Prof Eugene Cloete, Stellenbosch University.

Click to view document ‘Work-Integrated Learning and Engaged Scholarship – Meetings of Knowledge to Create Positive Change’ by Prof Kristina Josefsson from University West, Sweden.

Click to view document 'Rurality, Community and Engaged Scholarship’ by Prof Relebohile Moletsane from the University of KwaZulu-Natal.

News Archive

UFS Communication and Brand Management receives two prestigious international awards

2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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