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28 March 2024 | Story Lacea Loader | Photo Stephen Collett
2024 Senate Conference
Keynote speakers during the UFS 2024 Senate Conference included, from the left: Prof Kristina Josefsson from University West, Sweden; Prof ‘Funmi Olonisakin from King’s College London, England; Prof Francis Petersen, Vice-Chancellor and Principal of the UFS and Chairperson of the Senate; and Prof Relebohile Moletsane from the University of KwaZulu-Natal.

The University of the Free State (UFS) presented its inaugural Senate Conference on the Bloemfontein Campus from 11 to 12 March 2024.

The conference, themed ‘Making Change through Engaged Scholarship’, initiated an important suite of conversations aligned with the UFS’ aspirations with Vision 130. The programme – which covered a wide range of topics by national and international speakers – included case studies of engaged scholarship from faculties, as well as breakaway sessions during which pertinent questions around engaged scholarship were discussed. A key element of the programme was the screening of a documentary film titled One Day, which accentuated the significance of engaged scholarship.

The organisation of the conference – both conceptually and logistically – was led by Prof Vasu Reddy, Deputy Vice-Chancellor: Research and Internationalisation at the UFS, supported by an organising committee consisting of various role players across the university.

Importance of engaged scholarship for universities

In his opening remarks, Prof Francis Petersen, Vice-Chancellor and Principal of the UFS, said that in the higher education sector, universities in South Africa, continentally, and globally are grappling with the key challenges of our time, including social justice, environmental degradation, and economic growth and job creation.

“We encounter these challenges in a global context that is increasingly volatile, and in which universities must constantly innovate and adapt in order to remain vibrant, relevant, and impactful. This is a time for higher education that is demanding, fraught, and disruptive. The challenges are many and complicated,” said Prof Petersen.

“Engaged scholarship is crucial for universities, particularly those in the Global South, as it fosters community collaboration, addresses local challenges, and promotes sustainable development,” he said.

Conference proceedings showcased of UFS’ involvement in engaged scholarship

On day 1, presentations included a discussion on ‘Engaged Scholarship in a Time of Geopolitical Contestation: An African Perspective’ by Prof ‘Funmi Olonisakin from King’s College London, England; and ‘Knowledge Products and Scholarship Engagement: The Way Forward for Universities’ by Prof Eugene Cloete from Stellenbosch University. The programme included a screening of a documentary film about engaged scholarship, titled One Day. Produced by Charlene Stanley from Storytown Productions, the film focused on the collapse of the tailings dam wall at the Jagersfontein Mine in September 2022 and the severe sludge damage to houses, property, and the environment. In particular, the film highlighted how the university’s interventions made a difference to the community. The day was concluded with presentations of engaged scholarship case studies from faculties, as well as group discussions.

Day 2 started off with a presentation by Prof Kristina Josefsson from University West, Sweden, on ‘Work-Integrated Learning and Engaged Scholarship – Meetings of Knowledge to Create Positive Change’, followed by a presentation on ‘Rurality, Community and Engaged Scholarship’ by Prof Relebohile Moletsane from the University of KwaZulu-Natal. As was done the previous day, presentations of engaged scholarship case studies from faculties and group discussions rounded off the day.

Some of the issues that have been identified and need to be taken further in order to embed engaged scholarship within the UFS, include the need to create a common understanding of engaged scholarship through careful interrogation of the terminology; the co-creation of knowledge, inter- and transdisciplinary approaches to solving problems; the impact of engaged scholarship on teaching, learning, and research interventions; and the sustainability of projects when the engaged scholars leave a community, and how to measure success or otherwise.

 

Programme

Click to view document UFS 2024 Senate Conference Programme

 

Documentary Film: One Day

 

Presentations

Click to view document ‘Knowledge Products and Scholarship Engagement: The Way Forward for Universities’ by Prof Eugene Cloete, Stellenbosch University.

Click to view document ‘Work-Integrated Learning and Engaged Scholarship – Meetings of Knowledge to Create Positive Change’ by Prof Kristina Josefsson from University West, Sweden.

Click to view document 'Rurality, Community and Engaged Scholarship’ by Prof Relebohile Moletsane from the University of KwaZulu-Natal.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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