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02 May 2024 | Story Dr Nitha Ramnath | Photo right
UFS - Thought-Leader Webinar

2024 UFS Thought-Leader Webinar Series

PRESENTS

a webinar titled

2024 Elections: Promises, Perils, and Delivery: What the Future Holds After 29 May 2024?


The University of the Free State (UFS) is pleased to present its first webinar for the year, titled 2024 Elections: Promises, Perils, and Delivery: What the Future Holds After 29 May 2024? – which is part of the 2024 Thought-Leader Webinar Series. As a public higher-education institution in South Africa with a responsibility to contribute to public discourse, the university will be presenting the webinar as part of the UFS Thought-Leader Series, which is in its sixth consecutive year.  The aim of the webinar series is to discuss issues facing South Africa by engaging experts at the university and in South Africa.

 

Webinar presented on 23 May 2024

On 29 May 2024, South Africans will go to the polls. This election is considered by South Africans as significant and much needed since the end of apartheid in 1994. South Africa is plagued by record power cuts, poor service delivery, and high levels of unemployment, with drastic effects on businesses and the local economy. Coinciding with the celebration of 30 years of freedom and democracy, this seventh democratic election is a turning point for South Africa to determine the desired future for all South Africans.

Date:   Thursday 23 May 2024

Time: 12:30-14:00

RSVP:  Click to view document HERE no later than 22 May 2024.

Some of the topics discussed by leading experts in 2023 included, among others, Threats to South Africa’s stability and security challenges; The need for a global and regional plan / approach to respond to the consequences of the Russia-Ukraine war; and Student protest action, politics, and higher education.


Facilitator:

 

Prof Francis Petersen

Vice-Chancellor and Principal, UFS

 

Panellists:

Prof Bonang Mohale

Chancellor, UFS

 

Dr Ebrahim Harvey

Political writer and commentator

 

Bios of speakers:

Prof Bonang Mohale

Prof Bonang Mohale is the Chancellor of the University of the Free State, former President of Business Unity South Africa (BUSA), Professor of Practice in the Johannesburg Business School (JBS) College of Business and Economics, and Chairman of two listed entities – the Bidvest Group Limited and ArcelorMittal, as well as SBV Services and Swiss Re Corporate Solutions! He is a member of the Community of Chairpersons (CoC) of the World Economic Forum and author of two best-selling books, Lift As You Rise and Behold The Turtle! He has been included in the Reputation Poll International’s (RPI) 2023 list of the ‘100 Most Reputable Africans’. The selection criteria are integrity, reputation, transparency, visibility, and impact. He is the recipient of the 2023 ME-Vision Academy’s ‘Exclusive Recognition in Successful Leadership’ Award for consistently leading self successfully, consistently leading people successfully, successfully leading as a senior executive and CEO, successfully leading society in various impactful roles, and his contribution to mentoring and inspiring future successful leaders.

 

Dr Ebrahim Harvey

Dr Ebrahim Harvey is a political writer, analyst, commentator, former Cosatu trade unionist, and Mail & Guardian columnist. He is currently a News24 columnist. He also wrote the authorised biography of former president, Kgalema Motlanthe (2012), and The Great Pretenders: Race and Class under ANC Rule (2021), which won the 2022 SA Literary Award for Non-Fiction. He holds a master’s degree in Public and Development Management and a PhD degree in Sociology, both from the University of the Witwatersrand.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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