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10 May 2024 | Story VALENTINO NDABA | Photo Supplied
Fun walk-run 2024
Step into fitness and fun at the UFS 5km Fun Run and Walk. Join us on 11 May at 6am at the Francois Retief Building, Bloemfontein Campus.

The heartbeat of the University of the Free State (UFS) is pulsing with excitement as the Faculty of Health Sciences gears up to host an event that promises to unite the campus and the Bloemfontein community in a celebration of health, vitality, and camaraderie as we mark Africa Month. Get your running shoes laced and your spirits high because on 11 May 2024, it’s time to join the free 5km Fun Run and Walk.

Date: 11 May 2024  
Time: 06:00  
Venue: Francois Retief Building, Bloemfontein Campus  

Why should you join?

Picture this: The crisp morning air filled with the rhythm of lively beats, the sun gently rising over the iconic Francois Retief Building, and a sea of smiling faces ready to embark on a journey of fitness and fun. The 5km fun run and walk is not just about breaking a sweat; it’s about fostering a sense of togetherness, promoting mental wellness, and embracing the joy of movement.

“Exercise should be fun. Most people believe that spending long hours exercising produces better results, whereas we want to encourage and show people that exercise should not feel like work – it should be fun,” says Jabulile Mabina, Assistant Officer at KovsieFit Gym.

Leading the charge in the fitness fiesta is KovsieFit, bringing its signature blend of energy and enthusiasm to the event. Mabina will guide participants through an invigorating aerobics session guaranteed to get those endorphins flowing and those muscles warmed up for the main event. Remember, exercise isn’t just about sculpting the body; it’s about nourishing the mind and soul too.

Community, connection, and compassion

At the heart of the fun run and walk lies a deeper purpose – to raise awareness about mental health and to foster a sense of community spirit as we celebrate Africa Month. Reuben Maeko, Senior Marketing and Communications Officer at the Faculty of Health Sciences, says: “The vision of the faculty of Health Sciences is to be research led and innovative, people centred, regionally engaged, and globally competitive. We prioritise the well-being of our students and staff by organising events that promote healthy lifestyles. Our focus is on our community, placing our people at the forefront of all our endeavours. Moreover, this event will underscore the importance of physical activity for students, keeping them active and healthy.”

This sentiment resonates with the theme for the 2024 Africa Month, which is World Citizenship and African Higher Education: Preparing Students for a Connected World.

Prizes galore

What’s a celebration without some rewards? Thanks to the generous support of sponsors like Standard Bank, Steers and Debonairs, Pimento, and Rhythm Finance, participants stand the chance to win an array of exciting prizes. Whether you’re a seasoned runner or a leisurely walker soaking in the sights, there’s something for everyone to look forward to.

Mark your calendars, spread the word, and lace up those running shoes because the UFS 5km Fun Run and Walk awaits. Whether you’re a staff member, a student, or a member of the Bloemfontein community, come join us as we step, stride, and smile our way to a healthier, happier tomorrow. Remember, it’s not just a run; it’s a journey of joy, unity, and well-being. See you at the starting line.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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