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08 May 2024
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Story Anthony Mthembu
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Photo SUPPLIED
From left to right: Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences (EMS) at the University of the Free State (UFS), presenting an award to Ntswaki Moshwaisi.
A cohort of esteemed academic and support staff from the Faculty of Economic and Management Sciences (EMS) at the University of the Free State (UFS), received well-deserved accolades at the 2024 annual EMS Awards. Notable among them were Programme Coordinator Ntswaki Moshwaisi and Associate Professor Prof Liezel Massyn from the UFS Business School.
Prof Massyn was lauded in the Teaching and Learning category, while Moshwaisi garnered recognition in the Support Staff category at the awards ceremony held on 18 April 2024, on the UFS Bloemfontein campus.
Reflecting on her achievement, Moshwaisi expressed gratitude, stating, “The award serves as motivation to myself to keep working hard and to innovate methods and approaches towards my work.’’
The significance of the awards
Prof Massyn remarked that the awards serve to spotlight the remarkable contributions of both academics and support staff within the faculty. She considers the award as a testament to her dedication, acknowledged by her esteemed colleagues. Both Prof Massyn and Moshwaisi attribute their success to the support they receive from their peers.
Moreover, they emphasise that these awards transcend mere recognition. It will serve as an impetus to the way forward. Moshwaisi envisages leveraging her award to enhance the quality and efficacy of the programmes under her stewardship. Prof Massyn, echoing this statement, asserts, ’’It will strengthen my belief in the transformative power of teaching and make me work harder to provide quality learning opportunities to students. I am a firm believer in following an evidence-based approach and will continue to research learning and teaching.’’
UFS hosts the 2017 SAIMS Conference
2017-09-21
The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied
The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.
Prof Petersen motivates researchers to become part of the business cycle
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.
Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”
Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House.