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08 May 2024 | Story Anthony Mthembu | Photo SUPPLIED
EMS-Awards-2024
From left to right: Prof Philippe Burger, Dean of the Faculty of Economic and Management Sciences (EMS) at the University of the Free State (UFS), presenting an award to Ntswaki Moshwaisi.

A cohort of esteemed academic and support staff from the Faculty of Economic and Management Sciences (EMS) at the University of the Free State (UFS), received well-deserved accolades at the 2024 annual EMS Awards. Notable among them were Programme Coordinator Ntswaki Moshwaisi and Associate Professor Prof Liezel Massyn from the UFS Business School.

Prof Massyn was lauded in the Teaching and Learning category, while Moshwaisi garnered recognition in the Support Staff category at the awards ceremony held on 18 April 2024, on the UFS Bloemfontein campus.

Reflecting on her achievement, Moshwaisi expressed gratitude, stating, “The award serves as motivation to myself to keep working hard and to innovate methods and approaches towards my work.’’

The significance of the awards

Prof Massyn remarked that the awards serve to spotlight the remarkable contributions of both academics and support staff within the faculty. She considers the award as a testament to her dedication, acknowledged by her esteemed colleagues. Both Prof Massyn and Moshwaisi attribute their success to the support they receive from their peers.

Moreover, they emphasise that these awards transcend mere recognition. It will serve as an impetus to the way forward. Moshwaisi envisages leveraging her award to enhance the quality and efficacy of the programmes under her stewardship. Prof Massyn, echoing this statement, asserts, ’’It will strengthen my belief in the transformative power of teaching and make me work harder to provide quality learning opportunities to students. I am a firm believer in following an evidence-based approach and will continue to research learning and teaching.’’

News Archive

Humour a powerful tool to address serious issues
2017-12-06


 Description: Michelle Malan  Tags: Michelle Malan  

Michelle Malan received a Dean’s medal from the Faculty of Humanities at the mid-year
graduation ceremonies for her Master’s degree.
Photo: Jóhann Thormählen

People, in most contexts, are more open to engage in serious issues such as politics and economics if it is presented in a humorous way. This makes humour a very powerful tool to address burning issues in our society.

These are some of the findings in the research of Michelle Malan, a part time lecturer in the Department of Linguistics and Language Practice at the University of the Free State (UFS). 

How comedians and cartoonists use humour
The basic premise of her research, titled The Intersemiotic Translation of Humour, was to see how comedians and cartoonists take news stories and translate it into humour. She received the Dean’s medal for the best Master’s degree in the Faculty of the Humanities at the mid-year graduation ceremonies in June 2017.

“More specifically, I explored how the medium constrains potential meaning-making in cases of intersemiotic translation in which humour is constructed,” she says.

Cartoon vs a comic television show
According to her the medium in which a message is given, in this case comedy, definitely influences how one is able to form meaning from it. “For instance, a cartoon (visual medium) would have a different meaning-making potential than a comic television show.”

She also notes that one must understand the workings of humour, which includes the mediums in which it is presented, so that the intended humour does not do more harm than good. 

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