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Communication students get career guidance and a glimpse into Vision 130

17 May 2024 | Story Precious Shamase | Photo Sonia Small

UFS Humanities graduate, ready to make a mark in the world.

The Faculty of The Humanities at the University of the Free State (UFS), in line with the goals of Vision 130, hosted a dynamic career webinar on Thursday 9 May. This event, organised by the Department of Communication Science, offered invaluable guidance and inspiration to students pursuing Communication Science degrees as their future career path.

The webinar featured a lineup of successful alumni who shared their diverse career paths within the ever-evolving communication landscape. Students gained practical insights from these experienced professionals, fostering a clearer understanding of the vast opportunities available to them. A particular highlight of the event was a presentation by Dr Phumzile Mmope, whose powerful and motivational graduation speech continues to resonate with many. Dr Mmope, a renowned expert in leadership communication, generously volunteered her time to address the students. This act embodied the spirit of mentorship and community that Vision 130 seeks to cultivate.

Beyond offering career guidance, the webinar served as a powerful symbol of the UFS' dedication to excellence and societal impact, as outlined in Vision 130. By connecting current students with accomplished alumni and promoting a culture of volunteerism, the Faculty of The Humanities empowers graduates to become well-rounded professionals equipped to make a significant difference in the world and contribute meaningfully to society.

A glimpse into the future of communication

The webinar not only provided practical career advice, but also offered a glimpse into the future of communication. Alumni speakers discussed emerging trends and the evolving skillsets required for success in the field. Students gained a deeper understanding of how their communication degree can be leveraged in new and exciting ways, preparing them to thrive in this dynamic and ever-changing landscape.

A network of support

The webinar fostered a sense of community and support among communication students. By connecting them with successful alumni, the event showcased the diverse career possibilities that await graduates. Additionally, the opportunity to learn from experienced professionals provided valuable insights and inspiration, empowering students to navigate their career paths with confidence.

Vision 130: building a brighter future

This career webinar exemplifies the core principles of Vision 130. By prioritising student success, fostering mentorship, and promoting community engagement, the Faculty of The Humanities equips graduates with the knowledge, skills, and connections necessary to become impactful leaders in the field of communication.

News Archive

Societal perceptions of women in politics in Cameroon must change

2017-08-30

Prof Lilian Lem Atanga presented a lecture,
Gender, Discourse and Cognition and Implications on
Political Participation, as part of the First Humanities
and Gendered Worlds Lecture 2017.
Photo: Charl Devenish

Women have not internalised the fact that they can participate on an equal footing in politics with men. This is one of the conclusions made by Prof Lilian Lem Atanga in a study of the political participation of women in Cameroon.
“There still is a strong belief that women can’t deliver the goods (in areas such as politics),” Prof Atanga said. According to her, stereotypes were still entrenched in Africa and a lot had to be done to change societal perceptions of the role of women in politics.

Poor representation of women in politics
Prof Atanga, an associate professor at the University of Bamenda in Cameroon, was guest speaker at the First Humanities and Gendered Worlds Lecture 2017. The lecture was hosted by the Faculty of Humanities and the Centre for Africa Studies (CAS) at the University of the Free State (UFS) in the Equitas Auditorium, Bloemfontein Campus, on 3 August 2017. The title of the research fellow’s lecture at the CAS lecture was Gender, Discourse and Cognition and Implications on Political Participation.
She noted that although there had been a marked increase in the political participation of women in Cameroon, it still was insufficient. Of the 24 million people in the country, 52% were women but only 20% of the senators and 31% of parliamentarians were women.

Gender-segregated roles affect participation
And there are many reasons for this. “A lot more women still believe in gender-segregated roles and this affects their political participation.” Many men also don’t approve of women’s political participation.
In her study Prof Atanga found that stereotypes were also emphasised in the way the media in Cameroon reported on the roles of women.

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