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Communication students get career guidance and a glimpse into Vision 130

17 May 2024 | Story Precious Shamase | Photo Sonia Small

UFS Humanities graduate, ready to make a mark in the world.

The Faculty of The Humanities at the University of the Free State (UFS), in line with the goals of Vision 130, hosted a dynamic career webinar on Thursday 9 May. This event, organised by the Department of Communication Science, offered invaluable guidance and inspiration to students pursuing Communication Science degrees as their future career path.

The webinar featured a lineup of successful alumni who shared their diverse career paths within the ever-evolving communication landscape. Students gained practical insights from these experienced professionals, fostering a clearer understanding of the vast opportunities available to them. A particular highlight of the event was a presentation by Dr Phumzile Mmope, whose powerful and motivational graduation speech continues to resonate with many. Dr Mmope, a renowned expert in leadership communication, generously volunteered her time to address the students. This act embodied the spirit of mentorship and community that Vision 130 seeks to cultivate.

Beyond offering career guidance, the webinar served as a powerful symbol of the UFS' dedication to excellence and societal impact, as outlined in Vision 130. By connecting current students with accomplished alumni and promoting a culture of volunteerism, the Faculty of The Humanities empowers graduates to become well-rounded professionals equipped to make a significant difference in the world and contribute meaningfully to society.

A glimpse into the future of communication

The webinar not only provided practical career advice, but also offered a glimpse into the future of communication. Alumni speakers discussed emerging trends and the evolving skillsets required for success in the field. Students gained a deeper understanding of how their communication degree can be leveraged in new and exciting ways, preparing them to thrive in this dynamic and ever-changing landscape.

A network of support

The webinar fostered a sense of community and support among communication students. By connecting them with successful alumni, the event showcased the diverse career possibilities that await graduates. Additionally, the opportunity to learn from experienced professionals provided valuable insights and inspiration, empowering students to navigate their career paths with confidence.

Vision 130: building a brighter future

This career webinar exemplifies the core principles of Vision 130. By prioritising student success, fostering mentorship, and promoting community engagement, the Faculty of The Humanities equips graduates with the knowledge, skills, and connections necessary to become impactful leaders in the field of communication.

News Archive

Patricia de Lille: “Know the difference between right and wrong.”

2010-03-04

From the left are: Jeanie Britz, MBA student; Garth Botha, MBA student; Ms De Lille; Prof. Tienie Crous, Dean: Faculty of Economic and Management Sciences at the UFS; and Prof. Helena van Zyl, Director: School of Management at the UFS.
Photo: Stephen Collett

Ms Patricia de Lille, the Leader of the Independent Democrats, recently paid a visit to the School of Management at the University of the Free State (UFS). She spoke to students in the MBA programme about the leadership challenges South African business leaders are facing.

Ms De Lille voiced her opinion on many current issues, such as corruption. “Business is standing back with its arms folded and leaving everything to government. In fact, business is doing something very similar to what it was doing during apartheid,” she said.

She added that a business leader and his or her business could be found behind every corrupt transaction. “It is a relationship involving more than one party. If someone accepts a bribe, someone else is paying a bribe,” she said.

Ms De Lille lashed out at business leaders who received extravagant salaries and bonuses even after they had been asked to leave the company. “South Africa needs a new generation of business leaders that truly know the difference between right and wrong,” she pointed out. “And it’s wrong to demand the rest of your contract’s money and bonus after you have been fired because you obviously didn’t do your work.”

Ms De Lille also focused on the role that South African business played. Business should engage with the government to identify problems and find solutions to speed up transformation. “We need young entrepreneurs that are patriotic and think out of the box,” she said.

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