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Communication students get career guidance and a glimpse into Vision 130

17 May 2024 | Story Precious Shamase | Photo Sonia Small

UFS Humanities graduate, ready to make a mark in the world.

The Faculty of The Humanities at the University of the Free State (UFS), in line with the goals of Vision 130, hosted a dynamic career webinar on Thursday 9 May. This event, organised by the Department of Communication Science, offered invaluable guidance and inspiration to students pursuing Communication Science degrees as their future career path.

The webinar featured a lineup of successful alumni who shared their diverse career paths within the ever-evolving communication landscape. Students gained practical insights from these experienced professionals, fostering a clearer understanding of the vast opportunities available to them. A particular highlight of the event was a presentation by Dr Phumzile Mmope, whose powerful and motivational graduation speech continues to resonate with many. Dr Mmope, a renowned expert in leadership communication, generously volunteered her time to address the students. This act embodied the spirit of mentorship and community that Vision 130 seeks to cultivate.

Beyond offering career guidance, the webinar served as a powerful symbol of the UFS' dedication to excellence and societal impact, as outlined in Vision 130. By connecting current students with accomplished alumni and promoting a culture of volunteerism, the Faculty of The Humanities empowers graduates to become well-rounded professionals equipped to make a significant difference in the world and contribute meaningfully to society.

A glimpse into the future of communication

The webinar not only provided practical career advice, but also offered a glimpse into the future of communication. Alumni speakers discussed emerging trends and the evolving skillsets required for success in the field. Students gained a deeper understanding of how their communication degree can be leveraged in new and exciting ways, preparing them to thrive in this dynamic and ever-changing landscape.

A network of support

The webinar fostered a sense of community and support among communication students. By connecting them with successful alumni, the event showcased the diverse career possibilities that await graduates. Additionally, the opportunity to learn from experienced professionals provided valuable insights and inspiration, empowering students to navigate their career paths with confidence.

Vision 130: building a brighter future

This career webinar exemplifies the core principles of Vision 130. By prioritising student success, fostering mentorship, and promoting community engagement, the Faculty of The Humanities equips graduates with the knowledge, skills, and connections necessary to become impactful leaders in the field of communication.

News Archive

Sunflowers are satellite dishes for sunshine, or are they?

2016-07-20

Eighty-six percent of South Africa’s
sunflowers are produced in the
Free State and North West provinces.

Helen Mirren, the English actress, said “the sunflower is like a satellite dish for sunshine”. However, researchers at the University of the Free State (UFS) have found that too much of this sunshine could have a negative effect on the growth of sunflowers, which are a major source of oil in South Africa.

According to Dr Gert Ceronio from the Department of Soil, Crop, and Climate Sciences at the UFS, extremely high soil temperatures play a definite role in the sprouting of sunflower seedlings. Together with Lize Henning, professional officer in the department, and Dr André Nel from the Agricultural Research Council, he is doing research on biotic and abiotic factors that could have an impact on sunflowers.

Description: Sonneblom 2 Tags: Sonneblom 2

Various degrees of deformity (bad-left
to none-right) in seedlings of the same
cultivar at very high soil temperatures.
Photo: Dr Gert Ceronio

Impact of high temperatures on sunflower production

The Free State and North West provinces, which produce 86% of South Africa’s sunflowers, are afflicted especially by high summer temperatures that lead to extremely high soil temperatures.

Dr Ceronio says: “Although sunflower seeds are able to germinate at temperatures from as low as 4°C to as high as 41°C, soil temperatures of 35°C and higher could have a negative effect on the vegetative faculty of sunflower seedlings, and could have an adverse effect on the percentage of sunflowers that germinate. From the end of November until mid-January, this is a common phenomenon in the sandy soil of the Free State and North West provinces. Soil temperatures can easily exceed the critical temperature of 43°C, which can lead to poor germination and even the replanting of sunflowers.”

Since temperature have a huge impact not only on the germination of sunflower seeds, but also on the vegetative faculty and sprouting of sunflower seedlings, Dr Ceronio suggests that sunflowers should be planted in soil with soil temperatures of 22 to 30°C. Planting is usually done in October and early November. Unfortunately, this is not always possible, as soil moisture is not optimal for growth. Farmers are then compelled to plant sunflowers later.

Impact of herbicides on sunflower growth

“High soil temperatures, combined with the herbicide sensitivity of some cultivars, could lead to the poor development of seedlings," says Dr Ceronio.

The use of herbicides, such as ALACHLOR, for the control of weeds in sunflowers is common practice in sunflower production. It has already been determined that ALACHLOR could still have a damaging effect on the seedlings of some cultivars during germination and sprouting, even at recommended application dosages.

“The purpose of the continued research is to establish the sensitivity of sunflower cultivars to ALACHLOR when exposed to high soil temperatures,” says Dr Ceronio.

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