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EMS research symposium: embracing Vision130

17 May 2024 | Story Anthony Mthembu | Photo Sanchay Kalicharan

EMS research symposium 2024 — Pictured at the research symposium from left to right: Cornelle Scheltema-Van Wyk, Deputy Director at the Library and Information Services at UFS; Prof Lochner Marais, Professor at the Centre for Development Support at UFS; Prof Brownhilder Neneh, Vice-Dean: Research, Engagement and Internationalisation in the EMS faculty at UFS; Prof Nicolene Barkhuizen, Director of the Business School at UFS; Prof Betty Mubangizi, Professor from the University of Kwa-Zulu Natal; and Prof Phillipe Burger, Dean of the EMS faculty at UFS.

The Faculty of Economic and Management Sciences (EMS) at the University of the Free State (UFS) recently hosted a transformative research career development symposium on 24 April 2024 and 3 May 2024 at the UFS Business School, on the Bloemfontein Campus. Themed “Building the Next Generation of Researchers and Academics: developing a Body of Work within a Niche Area and Publishing in Quality Journals,” the symposium provided a pivotal platform for scholarly growth and strategic planning.

In his opening address, Prof Philippe Burger, the Dean of the EMS faculty, underscored the significance of the event, stating, “We need to be scholars who can be contacted from outside and be ambitious to be known for something; this symposium would give our staff that opportunity.”

Symposium highlights

Prof Brownhilder Neneh, Vice-Dean of Research, Engagement and Internationalisation in the EMS faculty, elucidated the symposium’s objectives, highlighting its role in fostering career development, equipping lecturers with practical insights, and fostering proactive career management. Distinguished guests from institutions nationwide graced the symposium with their expertise.

The first session, tailored for the School of Accountancy, featured luminaries in the accounting field such as Prof Elmar Venter from the University of Pretoria (UP) and Professor Belinda Le Clerq from the University of South Africa (UNISA). The subsequent session catered to lecturers and senior lecturers across the faculty, featuring presentations from esteemed academics like Prof Mercy Mpinganjira from the University of Johannesburg (UJ), Prof Sebastian (Ian) Rothmann from the North-West University (NWU), and Prof Betty Mubangizi from the University of KwaZulu Natal (UKZN). Internal speakers, including Prof Burger, Prof Lochner Marais from the Centre for Development Support (CDS) at the UFS, and Prof Nicolene Barkhuizen, Director of the Business School at the UFS, also shared insights.

Symposium value and alignment with Vision 130

Prof Neneh stressed the symposium’s alignment with Vision130. She said, ‘’Hosting this symposium demonstrates the faculty’s commitment to nurturing a research-led faculty that not only addresses local and regional problems but aligns with international standards. Prof Neneh noted that the engagement offered an invaluable opportunity for academic staff to deepen their understanding of research niche areas, the significance of publishing in high-impact journals, and the cultivation of sustainable research networks.

Throughout the symposium, presenters covered a diverse array of topics, including identifying and refining niche research areas, best practices for conducting high-impact research, overcoming publishing challenges, and strategies for enhancing visibility and citation impact.

News Archive

UFS hosts the 2017 SAIMS Conference

2017-09-21

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied

The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.

Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House.

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