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17 May 2024 | Story Anthony Mthembu | Photo Sanchay Kalicharan
EMS research symposium 2024
Pictured at the research symposium from left to right: Cornelle Scheltema-Van Wyk, Deputy Director at the Library and Information Services at UFS; Prof Lochner Marais, Professor at the Centre for Development Support at UFS; Prof Brownhilder Neneh, Vice-Dean: Research, Engagement and Internationalisation in the EMS faculty at UFS; Prof Nicolene Barkhuizen, Director of the Business School at UFS; Prof Betty Mubangizi, Professor from the University of Kwa-Zulu Natal; and Prof Phillipe Burger, Dean of the EMS faculty at UFS.

The Faculty of Economic and Management Sciences (EMS) at the University of the Free State (UFS) recently hosted a transformative research career development symposium on 24 April 2024 and 3 May 2024 at the UFS Business School, on the Bloemfontein Campus. Themed “Building the Next Generation of Researchers and Academics: developing a Body of Work within a Niche Area and Publishing in Quality Journals,” the symposium provided a pivotal platform for scholarly growth and strategic planning.

In his opening address, Prof Philippe Burger, the Dean of the EMS faculty, underscored the significance of the event, stating, “We need to be scholars who can be contacted from outside and be ambitious to be known for something; this symposium would give our staff that opportunity.”

Symposium highlights

Prof Brownhilder Neneh, Vice-Dean of Research, Engagement and Internationalisation in the EMS faculty, elucidated the symposium’s objectives, highlighting its role in fostering career development, equipping lecturers with practical insights, and fostering proactive career management. Distinguished guests from institutions nationwide graced the symposium with their expertise.

The first session, tailored for the School of Accountancy, featured luminaries in the accounting field such as Prof Elmar Venter from the University of Pretoria (UP) and Professor Belinda Le Clerq from the University of South Africa (UNISA). The subsequent session catered to lecturers and senior lecturers across the faculty, featuring presentations from esteemed academics like Prof Mercy Mpinganjira from the University of Johannesburg (UJ), Prof Sebastian (Ian) Rothmann from the North-West University (NWU), and Prof Betty Mubangizi from the University of KwaZulu Natal (UKZN). Internal speakers, including Prof Burger, Prof Lochner Marais from the Centre for Development Support (CDS) at the UFS, and Prof Nicolene Barkhuizen, Director of the Business School at the UFS, also shared insights.

Symposium value and alignment with Vision 130

Prof Neneh stressed the symposium’s alignment with Vision130. She said, ‘’Hosting this symposium demonstrates the faculty’s commitment to nurturing a research-led faculty that not only addresses local and regional problems but aligns with international standards. Prof Neneh noted that the engagement offered an invaluable opportunity for academic staff to deepen their understanding of research niche areas, the significance of publishing in high-impact journals, and the cultivation of sustainable research networks.

Throughout the symposium, presenters covered a diverse array of topics, including identifying and refining niche research areas, best practices for conducting high-impact research, overcoming publishing challenges, and strategies for enhancing visibility and citation impact.  

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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