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EMS research symposium: embracing Vision130

17 May 2024 | Story Anthony Mthembu | Photo Sanchay Kalicharan

EMS research symposium 2024 — Pictured at the research symposium from left to right: Cornelle Scheltema-Van Wyk, Deputy Director at the Library and Information Services at UFS; Prof Lochner Marais, Professor at the Centre for Development Support at UFS; Prof Brownhilder Neneh, Vice-Dean: Research, Engagement and Internationalisation in the EMS faculty at UFS; Prof Nicolene Barkhuizen, Director of the Business School at UFS; Prof Betty Mubangizi, Professor from the University of Kwa-Zulu Natal; and Prof Phillipe Burger, Dean of the EMS faculty at UFS.

The Faculty of Economic and Management Sciences (EMS) at the University of the Free State (UFS) recently hosted a transformative research career development symposium on 24 April 2024 and 3 May 2024 at the UFS Business School, on the Bloemfontein Campus. Themed “Building the Next Generation of Researchers and Academics: developing a Body of Work within a Niche Area and Publishing in Quality Journals,” the symposium provided a pivotal platform for scholarly growth and strategic planning.

In his opening address, Prof Philippe Burger, the Dean of the EMS faculty, underscored the significance of the event, stating, “We need to be scholars who can be contacted from outside and be ambitious to be known for something; this symposium would give our staff that opportunity.”

Symposium highlights

Prof Brownhilder Neneh, Vice-Dean of Research, Engagement and Internationalisation in the EMS faculty, elucidated the symposium’s objectives, highlighting its role in fostering career development, equipping lecturers with practical insights, and fostering proactive career management. Distinguished guests from institutions nationwide graced the symposium with their expertise.

The first session, tailored for the School of Accountancy, featured luminaries in the accounting field such as Prof Elmar Venter from the University of Pretoria (UP) and Professor Belinda Le Clerq from the University of South Africa (UNISA). The subsequent session catered to lecturers and senior lecturers across the faculty, featuring presentations from esteemed academics like Prof Mercy Mpinganjira from the University of Johannesburg (UJ), Prof Sebastian (Ian) Rothmann from the North-West University (NWU), and Prof Betty Mubangizi from the University of KwaZulu Natal (UKZN). Internal speakers, including Prof Burger, Prof Lochner Marais from the Centre for Development Support (CDS) at the UFS, and Prof Nicolene Barkhuizen, Director of the Business School at the UFS, also shared insights.

Symposium value and alignment with Vision 130

Prof Neneh stressed the symposium’s alignment with Vision130. She said, ‘’Hosting this symposium demonstrates the faculty’s commitment to nurturing a research-led faculty that not only addresses local and regional problems but aligns with international standards. Prof Neneh noted that the engagement offered an invaluable opportunity for academic staff to deepen their understanding of research niche areas, the significance of publishing in high-impact journals, and the cultivation of sustainable research networks.

Throughout the symposium, presenters covered a diverse array of topics, including identifying and refining niche research areas, best practices for conducting high-impact research, overcoming publishing challenges, and strategies for enhancing visibility and citation impact.

News Archive

Business Management students scoop Tata Africa Scholarship awards

2016-12-09

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design. The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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