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28 May 2024 | Story Jacky Tshokwe | Photo supplied
Reading Culture
The University of the Free State Faculty of Humanities and the Library Information Services proudly established a brand-new school library at Kagisano Combined School on 14 May 2024.

In a bid to cultivate a culture of reading within the community and bolster the University of the Free State's (UFS) Vision 130, the Faculty of The Humanities has embarked on a transformative journey of collaboration with the Library Information Services (LIS). This partnership symbolises a commitment to not only academic excellence, but also social responsibility, aiming to make a tangible difference in the lives of those within our community.

On 14 May, the Dean’s office – in synergy with LIS and the Department of Plant Sciences – undertook a meaningful venture at Kagisano Combined School in Ikgomotseng to establish a school library, making it an engaging and welcoming space for learners.

Led by Dr Dimitri Veldkornet and supported by four dedicated PhD candidates, the Department of Plant Sciences has made a remarkable impact by enhancing the library's surroundings with indigenous flowers. Beyond mere beautification, this initiative also served as an educational opportunity, as five learners from the school were trained to care for these plants, fostering a sense of ownership and environmental stewardship.

Colleagues from LIS meticulously and simultaneously organised the library space, ensuring that reading materials were properly catalogued and shelved for easy access. In addition, LIS generously donated furniture, including shelves, tables, and chairs, to create an inviting environment conducive to learning and exploration.

The collaborative effort extended beyond academic circles, as the community of Ikgomotseng and Letsatsi Trust demonstrated remarkable hospitality by combining resources to provide refreshments for UFS colleagues and community members involved in the initiative. This gesture exemplifies the power of collective action and highlights the interconnectedness between the university and its surrounding communities.

By revitalising the school library and fostering a culture of reading, this partnership exemplifies the core values of social responsibility and community engagement espoused by the UFS. Moreover, it underscores the university's commitment to Vision 130, which envisions a future where education transcends the confines of academia to positively impact society at large.

As we continue to forge ahead, let us remember that true progress is measured not only by academic achievements, but also by the meaningful contributions we make to the communities we serve. Together, through collaboration and compassion, we can create a brighter, more inclusive future for all. 

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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