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28 May 2024 | Story Jacky Tshokwe | Photo supplied
Reading Culture
The University of the Free State Faculty of Humanities and the Library Information Services proudly established a brand-new school library at Kagisano Combined School on 14 May 2024.

In a bid to cultivate a culture of reading within the community and bolster the University of the Free State's (UFS) Vision 130, the Faculty of The Humanities has embarked on a transformative journey of collaboration with the Library Information Services (LIS). This partnership symbolises a commitment to not only academic excellence, but also social responsibility, aiming to make a tangible difference in the lives of those within our community.

On 14 May, the Dean’s office – in synergy with LIS and the Department of Plant Sciences – undertook a meaningful venture at Kagisano Combined School in Ikgomotseng to establish a school library, making it an engaging and welcoming space for learners.

Led by Dr Dimitri Veldkornet and supported by four dedicated PhD candidates, the Department of Plant Sciences has made a remarkable impact by enhancing the library's surroundings with indigenous flowers. Beyond mere beautification, this initiative also served as an educational opportunity, as five learners from the school were trained to care for these plants, fostering a sense of ownership and environmental stewardship.

Colleagues from LIS meticulously and simultaneously organised the library space, ensuring that reading materials were properly catalogued and shelved for easy access. In addition, LIS generously donated furniture, including shelves, tables, and chairs, to create an inviting environment conducive to learning and exploration.

The collaborative effort extended beyond academic circles, as the community of Ikgomotseng and Letsatsi Trust demonstrated remarkable hospitality by combining resources to provide refreshments for UFS colleagues and community members involved in the initiative. This gesture exemplifies the power of collective action and highlights the interconnectedness between the university and its surrounding communities.

By revitalising the school library and fostering a culture of reading, this partnership exemplifies the core values of social responsibility and community engagement espoused by the UFS. Moreover, it underscores the university's commitment to Vision 130, which envisions a future where education transcends the confines of academia to positively impact society at large.

As we continue to forge ahead, let us remember that true progress is measured not only by academic achievements, but also by the meaningful contributions we make to the communities we serve. Together, through collaboration and compassion, we can create a brighter, more inclusive future for all. 

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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