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28 May 2024 | Story Leonie Bolleurs | Photo Nelia Oosthuizen
iKudu
The conference also provided each consortium university with the opportunity to showcase and celebrate their strengths and achievements in the project. This was done through an interactive drumming session that added to the celebratory nature of the event.

The Office for International Affairs at the University of the Free State (UFS) recently hosted the iKudu closing conference, celebrating the past five years of achievements of the iKudu project, as well as the start of the future iKudu network.

Welcoming delegates to the international gathering of ten consortium universities, external advisers, and the core project working groups, was Prof Vasu Reddy, Deputy Vice-Chancellor: Research and Internationalisation. He said that collaboration is key to internationalisation, as it is evident from international gatherings like this, showcasing how higher education can break silos between institutions and people.

He remarked, “At this closing conference, closing is not about closure; it is also a space to reflect, to think deeply about not only the past and the present, but also the future of this initiative. The project was carefully designed to develop a South African concept of internationalisation of the curriculum, which integrates collaborative online international learning (COIL) as a tool within the discourse of transformation and decolonisation. Transformation is not a tick-box exercise, but a continuing, unfinished business.”

Inclusive internationalisation

Prof Reddy believes key to this project is the concept of inclusive internationalisation. He is of the opinion that it is fundamentally about recognition, providing staff and students the opportunity to develop international intercultural competencies by engaging with students and colleagues from abroad on their home campuses. Students who are differently abled, in a disadvantaged financial position, or located in geographically diverse areas, are not excluded. “In a project like this, one would have found capacity building, deep synergies, and connections across diverse spaces. Our synergies often override major differences,” he said.

According to Prof Reddy, this project has much do to with a sense of belonging. “In many ways it is about celebrating different ways of being and knowing,” he commented.

Referring to the journey of the past five years starting in 2019, he commented on the parties involved who steered this project, acknowledging the changes they made to see it through. “You as consortium members have shown resilience and a deep commitment to succeed. What you promised, you delivered, and in many ways probably exceeded these milestones.” He expressed his appreciation not only for the commitment and dedication but also for those who were forward thinking.

A highlight of this conference was the symbolic journey through the different stages of the project. Delegates walked together through the timeline, beginning in 2019 and culminating in the recent closing conference. Milestones included overcoming the challenges posed by the COVID-19 pandemic; engaging in round-table discussions on decolonisation of the curriculum; reconceptualising key concepts based on the understanding of South-North collaboration, including transformation and internationalisation of the curriculum; developing considerations for guidelines on internationalisation of the curriculum; discussing shared virtual collaborative curriculum practices; and refining the internationalisation strategies.

In the discussions that followed, the focus was on preserving and intensifying the relationship between individuals and consortium universities that had been created over the past five years. Attendees also actively collaborated on plans for the iKudu universities to continue working together and to become a network that impacts beyond the project.

Participants engaged in short, to-the-point presentations titled ‘Where did it begin?’, ‘Becoming COILers through COILing’, ‘I am because we are’, ‘How to internationalise the curriculum’, ‘What does COIL look like’, ‘Spreading the word’, ‘Listening to students, ‘Putting the IoC and COIL together’, and ‘Making the project work’.

Established networks and interconnectedness

One notable aspect of the project lies in the community of practice within the iKudu consortium. During the discussion of 'I am because we are', Valeria Baloyi (Univen) and Alun de Winter (Coventry University) emphasised the ancient African concept of ubuntu, which underscores the interdependence of humanity. They highlighted that humans rely on connections, community, and mutual care; our existence is inherently tied to one another. They said, "I am because we are," illustrating how this concept resonates within the iKudu consortium through established networks and interconnectedness. The Southern context, and the philosophy of ubuntu in the project has perpetuated inclusivity, equality, and demystified patriarchal systems in knowledge production and bearing. COIL promotes global citizenship among practitioners and students. In the Northern context, while ubuntu may not be widely known, it intersects with principles of equality, diversity, collaboration, global citizenship, environmental sustainability, and social justice, fostering cohesion between humans and nature.

Prof Alessandra Viviani (University of Siena) and Prof Lynette Jacobs, Acting Head of the Office for International Affairs at the UFS and conference convener, delivered another thought-provoking presentation titled ‘Internationalisation of the Curriculum: Why and how?’ Particularly noteworthy was the emphasis on inclusivity, reflecting a core aspect of the project. According to Prof Jacobs, an important aspect of this project is for students to appreciate themselves and feel that they are as much part of the world and belong as others. She said, “In curricula, students need to get the opportunity to understand that diverse perspectives and knowledge exist; become aware of cultural biases and how these are shaped; and get the opportunities to critically engage with different knowledge systems and what they are based on.”

Achieving personal and professional milestones

At the gala dinner, Prof Francis Petersen, UFS Vice-Chancellor and Principal, addressed delegates. He attended the first iKudu meeting five years ago, as well as the most recent one, reflecting on the remarkable journey. He commended the delegates for the collaboration that underpinned the iKudu journey. “COIL gives us the opportunity to potentially engage all students in international collaboration,” he said.

Prof Petersen also congratulated the delegates for their determination to make a success of this initiative, especially during a very challenging time, and praised the passion that the project exuded – a passion that he believes was integral to its success. He also expressed his excitement about building on what has been achieved through the iKudu network.

Chevon Slambee, responsible for Strategic Projects and Virtual Engagement and the iKudu Project Manager in the Office for International Affairs, also shared insights with delegates at the gala event. Reflecting on the symbolism of the kudu, she highlighted its spiralling massive horns as a representation of strength and power, likening it to the project's ability to navigate challenges. Slambee celebrated the project's resilience and surpassed goals, achieving 57 COIL projects.

She then emphasised the kudu's eyes and large ears, illustrating the project's appreciative enquiry approach. This method allowed recognition of local strengths and the creation of a space valuing all universities. Lastly, she drew parallels to the kudu's long legs, symbolising agility and strength in distress. She noted the project's significant progress, both in meeting deliverables and personal growth. “Looking at where we started and where we are now, we have made massive leaps and bounds in terms of not only meeting our project deliverables, but also achieving personal and professional milestones,” she said. In conclusion, she added, “Through this project, I no longer focus on the challenges on the continent, but I appreciate that we have a valuable and essential contribution to make in the world.”

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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