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07 May 2024 | Story Valentino Ndaba | Photo Supplied
UFS Celebrating Africa Month
The University of the Free State celebrates 2024 Africa Month.

May is widely recognised across African nations as Africa Month, a time dedicated to commemorating the establishment of the Organisation of African Unity (OAU) in 1963, a precursor to the African Union (AU). This historic milestone marked a significant shift towards continental unity and the collective pursuit of nation-building, championing the ideals of freedom and liberation from oppression.

On 25 May 2024, Africa celebrates the 61st anniversary of the founding of the OAU, now evolved into the AU. In alignment with this rich tradition, the University of the Free State (UFS) is proud to embrace Africa Day and its core principles once again in 2024, hosting a series of engaging events to highlight the importance of African indigenous knowledge in higher education, both locally and globally.

Honouring our legacy

Even preceding the formation of the OAU in 1963, countless initiatives spearheaded by Africans, both on the continent and within its diaspora, aimed to reclaim Africa’s rightful place on the global stage. South Africans have notably been at the forefront of these efforts, with figures like Pixley ka Isaka Seme delivering his seminal speech on the “Regeneration of Africa” in 1906, a sentiment echoed by subsequent generations through various initiatives geared towards decolonisation and revitalisation.

Africa Month serves as a platform to promote and cultivate appreciation for African arts and culture, fostering robust trade markets and stimulating economic growth across the continent.

Shaping the future

Vision 130 stands as the UFS’s strategic roadmap towards 2034, when the university will celebrate its 130th anniversary. One of its core values of ‘Innovation and Impact’, underscores the institution’s commitment to driving societal progress through impactful endeavours. Embracing creativity and challenging conventional norms, the UFS aims to leverage its knowledge resources to propel the development of the Free State, South Africa, and the African continent, while also contributing to global knowledge and understanding. With a firm commitment to regional engagement, the UFS seeks to be a catalyst for positive change, both locally and continentally.

Events calendar

For 2024, the theme of Africa Month is “Educate and Skill Africa for the 21st Century”, as designated by the African Union. In celebration of this significant milestone, the UFS is organising a diverse array of events throughout the month of May:

5km Fun Run & Walk

The Faculty of Health Sciences will host a 5km Fun Run & Walk, featuring live music, fitness sessions by KovsieFit, and exciting prizes.

Date: 11 May 2024

Time: 06:00

Venue: Francois Retief Building, Bloemfontein Campus.

 

World citizenship and African higher Education

The Office for International Affairs will host an event on World Citizenship and African Higher Education focusing on preparing students for a globally connected world.

Date: 22 May 2024

Time: 16:00-18:00

Venue: Centenary Complex, Bloemfontein Campus

Livestream to Qwaqwa Campus: https://events.ufs.ac.za/e/events.ufs.ac.za/e/africa2024

 

Africa Month book launch

The Centre for Gender and Africa Studies (CGAS) will host a launch a book titled Migration, Borders, and Borderlands꞉ Making National Identity in Southern African Communities which was edited by Dr Munyaradzi Mushonga, Prof John Aerni‑Flessner, Prof Chitja Twala and Dr Grey Magaiza.

Date: 22 May 2024

Time: 14:00 – 15:30

Venue: E0014, Education building, Qwaqwa Campus

Livestream: https://livestream.ufs.ac.za/

 

Africa Day Memorial Lecture

The CGAS on the Qwaqwa Campus will also host the Africa Day Memorial Lecture titled “Peacebuilding in Africa: Challenges, Trends, and Futures” presented by Prof Ismail Rashid.

Date: 22 May 2024

Time: 16:00-18:00

Venue: E0014 Education Building, Qwaqwa Campus

Livestream: https://livestream.ufs.ac.za/

 

Faculty of Theology and Religion Africa Day celebration

The Faculty of Theology and Religion on the Bloemfontein Campus will host an Africa Day Celebration.

Date: 24 May 2024

Time: 12:00-13:00

Venue: 10 H van der Merwe Scholtz Hall, Bloemfontein Campus

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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