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07 May 2024 | Story Valentino Ndaba | Photo Supplied
UFS Celebrating Africa Month
The University of the Free State celebrates 2024 Africa Month.

May is widely recognised across African nations as Africa Month, a time dedicated to commemorating the establishment of the Organisation of African Unity (OAU) in 1963, a precursor to the African Union (AU). This historic milestone marked a significant shift towards continental unity and the collective pursuit of nation-building, championing the ideals of freedom and liberation from oppression.

On 25 May 2024, Africa celebrates the 61st anniversary of the founding of the OAU, now evolved into the AU. In alignment with this rich tradition, the University of the Free State (UFS) is proud to embrace Africa Day and its core principles once again in 2024, hosting a series of engaging events to highlight the importance of African indigenous knowledge in higher education, both locally and globally.

Honouring our legacy

Even preceding the formation of the OAU in 1963, countless initiatives spearheaded by Africans, both on the continent and within its diaspora, aimed to reclaim Africa’s rightful place on the global stage. South Africans have notably been at the forefront of these efforts, with figures like Pixley ka Isaka Seme delivering his seminal speech on the “Regeneration of Africa” in 1906, a sentiment echoed by subsequent generations through various initiatives geared towards decolonisation and revitalisation.

Africa Month serves as a platform to promote and cultivate appreciation for African arts and culture, fostering robust trade markets and stimulating economic growth across the continent.

Shaping the future

Vision 130 stands as the UFS’s strategic roadmap towards 2034, when the university will celebrate its 130th anniversary. One of its core values of ‘Innovation and Impact’, underscores the institution’s commitment to driving societal progress through impactful endeavours. Embracing creativity and challenging conventional norms, the UFS aims to leverage its knowledge resources to propel the development of the Free State, South Africa, and the African continent, while also contributing to global knowledge and understanding. With a firm commitment to regional engagement, the UFS seeks to be a catalyst for positive change, both locally and continentally.

Events calendar

For 2024, the theme of Africa Month is “Educate and Skill Africa for the 21st Century”, as designated by the African Union. In celebration of this significant milestone, the UFS is organising a diverse array of events throughout the month of May:

5km Fun Run & Walk

The Faculty of Health Sciences will host a 5km Fun Run & Walk, featuring live music, fitness sessions by KovsieFit, and exciting prizes.

Date: 11 May 2024

Time: 06:00

Venue: Francois Retief Building, Bloemfontein Campus.

 

World citizenship and African higher Education

The Office for International Affairs will host an event on World Citizenship and African Higher Education focusing on preparing students for a globally connected world.

Date: 22 May 2024

Time: 16:00-18:00

Venue: Centenary Complex, Bloemfontein Campus

Livestream to Qwaqwa Campus: https://events.ufs.ac.za/e/events.ufs.ac.za/e/africa2024

 

Africa Month book launch

The Centre for Gender and Africa Studies (CGAS) will host a launch a book titled Migration, Borders, and Borderlands꞉ Making National Identity in Southern African Communities which was edited by Dr Munyaradzi Mushonga, Prof John Aerni‑Flessner, Prof Chitja Twala and Dr Grey Magaiza.

Date: 22 May 2024

Time: 14:00 – 15:30

Venue: E0014, Education building, Qwaqwa Campus

Livestream: https://livestream.ufs.ac.za/

 

Africa Day Memorial Lecture

The CGAS on the Qwaqwa Campus will also host the Africa Day Memorial Lecture titled “Peacebuilding in Africa: Challenges, Trends, and Futures” presented by Prof Ismail Rashid.

Date: 22 May 2024

Time: 16:00-18:00

Venue: E0014 Education Building, Qwaqwa Campus

Livestream: https://livestream.ufs.ac.za/

 

Faculty of Theology and Religion Africa Day celebration

The Faculty of Theology and Religion on the Bloemfontein Campus will host an Africa Day Celebration.

Date: 24 May 2024

Time: 12:00-13:00

Venue: 10 H van der Merwe Scholtz Hall, Bloemfontein Campus

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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