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Join the Africa Month celebrations

07 May 2024 | Story Valentino Ndaba | Photo Supplied

UFS Celebrating Africa Month — The University of the Free State celebrates 2024 Africa Month.

May is widely recognised across African nations as Africa Month, a time dedicated to commemorating the establishment of the Organisation of African Unity (OAU) in 1963, a precursor to the African Union (AU). This historic milestone marked a significant shift towards continental unity and the collective pursuit of nation-building, championing the ideals of freedom and liberation from oppression.

On 25 May 2024, Africa celebrates the 61st anniversary of the founding of the OAU, now evolved into the AU. In alignment with this rich tradition, the University of the Free State (UFS) is proud to embrace Africa Day and its core principles once again in 2024, hosting a series of engaging events to highlight the importance of African indigenous knowledge in higher education, both locally and globally.

Honouring our legacy

Even preceding the formation of the OAU in 1963, countless initiatives spearheaded by Africans, both on the continent and within its diaspora, aimed to reclaim Africa’s rightful place on the global stage. South Africans have notably been at the forefront of these efforts, with figures like Pixley ka Isaka Seme delivering his seminal speech on the “Regeneration of Africa” in 1906, a sentiment echoed by subsequent generations through various initiatives geared towards decolonisation and revitalisation.

Africa Month serves as a platform to promote and cultivate appreciation for African arts and culture, fostering robust trade markets and stimulating economic growth across the continent.

Shaping the future

Vision 130 stands as the UFS’s strategic roadmap towards 2034, when the university will celebrate its 130th anniversary. One of its core values of ‘Innovation and Impact’, underscores the institution’s commitment to driving societal progress through impactful endeavours. Embracing creativity and challenging conventional norms, the UFS aims to leverage its knowledge resources to propel the development of the Free State, South Africa, and the African continent, while also contributing to global knowledge and understanding. With a firm commitment to regional engagement, the UFS seeks to be a catalyst for positive change, both locally and continentally.

Events calendar

For 2024, the theme of Africa Month is “Educate and Skill Africa for the 21st Century”, as designated by the African Union. In celebration of this significant milestone, the UFS is organising a diverse array of events throughout the month of May:

5km Fun Run & Walk

The Faculty of Health Sciences will host a 5km Fun Run & Walk, featuring live music, fitness sessions by KovsieFit, and exciting prizes.

Date: 11 May 2024

Time: 06:00

Venue: Francois Retief Building, Bloemfontein Campus.

World citizenship and African higher Education

The Office for International Affairs will host an event on World Citizenship and African Higher Education focusing on preparing students for a globally connected world.

Date: 22 May 2024

Time: 16:00-18:00

Venue: Centenary Complex, Bloemfontein Campus

Livestream to Qwaqwa Campus: https://events.ufs.ac.za/e/events.ufs.ac.za/e/africa2024

Africa Month book launch

The Centre for Gender and Africa Studies (CGAS) will host a launch a book titled Migration, Borders, and Borderlands꞉ Making National Identity in Southern African Communities which was edited by Dr Munyaradzi Mushonga, Prof John Aerni‑Flessner, Prof Chitja Twala and Dr Grey Magaiza.

Date: 22 May 2024

Time: 14:00 – 15:30

Venue: E0014, Education building, Qwaqwa Campus

Livestream: https://livestream.ufs.ac.za/

Africa Day Memorial Lecture

The CGAS on the Qwaqwa Campus will also host the Africa Day Memorial Lecture titled “Peacebuilding in Africa: Challenges, Trends, and Futures” presented by Prof Ismail Rashid.

Date: 22 May 2024

Time: 16:00-18:00

Venue: E0014 Education Building, Qwaqwa Campus

Livestream: https://livestream.ufs.ac.za/

Faculty of Theology and Religion Africa Day celebration

The Faculty of Theology and Religion on the Bloemfontein Campus will host an Africa Day Celebration.

Date: 24 May 2024

Time: 12:00-13:00

Venue: 10 H van der Merwe Scholtz Hall, Bloemfontein Campus

News Archive

Business Management students scoop Tata Africa Scholarship awards

2016-12-09

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design. The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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