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16 May 2024 | Story Anthony Mthembu | Photo Lutendo Mabata
Prof Marlize Rabe
Prof Marlize Rabe, Vice-Dean of Teaching and Learning in the Faculty of Humanities at the University of the Free State (UFS).

The University of the Free State (UFS) proudly announces the appointment of Prof Marlize Rabe as Vice-Dean of Teaching and Learning in the Faculty of The Humanities. Commencing her tenure on 1 April 2024, Prof Rabe brings a wealth of experience and a vision for advancing pedagogical excellence within the academic community.

Reflecting on her new role, Prof Rabe expressed enthusiasm, stating, “Being part of this esteemed faculty is an exciting prospect. I hope to add value through this appointment by working with lecturers and students on various levels.”

Previously serving as Head of the Sociology Department at the University of the Western Cape (UWC), Prof Rabe’s academic journey positions her uniquely to navigate the responsibilities of her new portfolio, drawing from her extensive experience in undergraduate and postgraduate education.

What this new role entails

The scope of Prof Rabe’s role encompasses multifaceted aspects, including management and administration. She elaborates,’’In many instances, this position offers an opportunity to identify common ground and foster collaborations, thus facilitating the growth of all stakeholders involved.” Such collaborations, she emphasises, are pivotal in propelling the faculty towards innovation and pioneering approaches to teaching and learning.

What to expect in the near future

Looking ahead, Prof Rabe outlines forthcoming initiatives aimed at enhancing the academic landscape. Notably, a colloquium scheduled for the second semester will explore the integration of Artificial Intelligence (AI) in assessments, ensuring relevance and accessibility for both educators and students. As it is, a dedicated task team within the faculty is poised to spearhead these transformative endeavours.

Furthermore, Prof Rabe wants to focus on quality assurance in the faculty. ‘’We must be accountable to our students to maintain the highest standards of education,” she asserts, underscoring the imperative of continual evaluation and benchmarking against global best practices.

In celebration of Prof Rabe’s appointment, the University of the Free State extends its warmest congratulations, anticipating a future marked by innovation, collaboration, and academic excellence under her leadership. 

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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