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28 May 2024 | Story Lunga Luthuli and Precious Shamase | Photo Supplied
Student Elections Debates 2024
Themba Hlasho, Executive Director: Student Affairs and Prof Prince Ngobeni, Qwaqwa Campus Principal were part of the debate series.

With South Africans going to the polls on 29 May 2024 for the seventh general elections since 1994, the University of the Free State (UFS) successfully hosted its first Institutional Elections Debate Series across its three campuses. The debates, organised by the Institutional Student Governance Office (ISGO), aimed to stimulate political engagement and intellectual discourse among students.

The debates took place on the three campuses and at different levels.  The debates were very successful; students were enthusiastic and well prepared to field critical questions to panellists.  The level of intellectual engagement was high and the facilitator, Ace Moloi – with his fine facilitation skills – helped to take the debates to higher levels.

Motlogelwa Moema, Head of the Student Governance Office, emphasised the alignment of the debates with the UFS’ commitment to societal progress and intellectual enquiry. "As an institution of higher learning, the UFS is committed to producing graduates who can function at various levels of society, contributing meaningfully to societal and intellectual enquiry. Platforms such as the debate series are important in stimulating political as well as electoral involvement while producing students who are leaders," Moema stated.

Student engagement in the electoral process was a key focus of the debates, with discussions highlighting the importance of translating campus political activity into national civic duty. Moema noted, "By bringing representatives from various political parties to all three campuses of the university, we ensured that students not only understood the importance of their votes, but also that they were able to align their values with those of the parties campaigning for their votes."

Informed voters: The debate allowed students to hear directly from the candidates about their platforms and stances on important issues. This can help students make informed decisions when they cast their votes.

Increased engagement: By hosting the debate, the Student Governance Office is encouraging student participation in the national elections. This led to a more vibrant and engaged student body.

Key themes of the debates included student funding, health care, governance, accountability, and economic policy. "The most topical theme across all three campuses was student funding. Additionally, students demonstrated great interest in the National Health Insurance, governance, and economic policies," Moema said, illustrating the depth and breadth of the discussions.

Reflecting on the role of universities in fostering political awareness, Moema acknowledged a generational disengagement from political activism. However, he stressed the importance of universities in cultivating a culture of debate and free thinking. "The recent debate series marked the beginning of the ISGO’s commitment to reviving dialogue across the university," he added.

Moema also highlighted the importance of universities in promoting critical enquiry and fact-checking, particularly during election periods. "Universities have a crucial role in creating platforms for fact-checking, critical enquiry, and clarification," he remarked.

Looking ahead, Moema hopes that the debate series will have a lasting impact on students’ democratic participation. "In the short term, the most ideal impact of the debate series should be a great turnout on election day. In the medium term, we hope to see the same energy during CSRC elections on all three campuses," he said.

The debate series was deemed a success, with significant improvements in turnout and the quality of engagement. "Our students showed a great level of tolerance for divergent views and respect for one another. The audience asked pertinent questions, showing remarkable understanding of societal dynamics, governance, social justice, and leadership values," Moema concluded.

The debates were moderated by Ace Moloi, a former student leader and award-winning journalist, whose experience and understanding of the university’s values greatly contributed to the event’s success.

The UFS is committed to developing well-rounded graduates who can think critically and contribute meaningfully to society. Looking ahead, the UFS hopes to see a high voter turnout on 29 May and continued student involvement in future elections. The debates' focus on critical thinking and informed participation aligns with Vision 130's objective of developing well-rounded graduates who can contribute meaningfully to society.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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