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03 May 2024 | Story Precious Shamase | Photo Supplied
Human Rights Dialogue
From left Royal house representative Morena Ernest Moloi from Makholokoeng Royal House , Lecholo Nkabiti from the South African Human Rights Commission, Prof Sethulego Matebesi from the Department of Sociology, Zoleka Dotwana, Director of Student Affairs , Gcina Mtengwana program Director for the day and also a lecturer , Ayanda Madiba SRC , Campus Principal Prof Prince Ngobeni and Siyanda Magayana from the Gender Equality and Anti-Discrimination Office.

On 25 April 2024, the University of the Free State (UFS) Qwaqwa Campus held a Round-table Dialogue on Human Rights in collaboration with the Division of Student Affairs, Residence Life, and Human Rights Ambassadors. This event aimed to educate students about their human rights and empower them to stand up for themselves.

The Mopeli, Bakoena, and Batlokwa Royal houses all showed their support by attending the dialogue, emphasised the importance of open discussion in her welcome address. "We want people to share views and engage so that we learn from each other about human rights," Dotwana said.

The dialogue, held at the Kutlwano Gazelle (SHU-7), provided a platform for open discussion about human rights. This discussion is crucial to ensure that students understand their rights and feel equipped to advocate for themselves. The event also aimed to raise awareness about lesser-known rights to prevent students from unknowingly surrendering their power to others.

The round-table discussion included Campus Principal Prof Prince Ngobeni, Prof Sethulego Matebesi from the Department of Sociology, Lecholo Nkabiti from the South African Human Rights Commission, and Siyanda Magayana from the Gender Equality and Anti-Discrimination Office.

Prof Ngobeni spoke about the access to education that students now have in South Africa's democracy, and the government's efforts to ensure this access. He also highlighted the importance of royal leadership, indigenous practices in leading communities, and incorporating these practices to move forward as a country. Additionally, he mentioned the importance of including agriculture in future plans to create more employment opportunities.

Prof Matebesi urged the audience to reflect on the legacy they are leaving behind. "What legacy are we leaving?" he questioned. "We won't live forever, and there will come a time when we can't reflect on these issues."

Lecholo Ntabiti emphasised the importance of pursuing rights and accessing freedoms within a legal framework. "Freedom comes with responsibility," he stressed. "Go vote on 29 May 29 so your voice can be heard in this democracy."

This initiative demonstrates the UFS Qwaqwa Campus' commitment to fostering a well-informed and empowered student body regarding their human rights. The event coincided with South Africa's Freedom Day and the upcoming national elections in May. The dialogue addressed various human rights topics, including economic freedom and freedom of speech.

The engaging round table concluded with a lively question-and-answer session, ensuring that students left the event informed and equipped to advocate for their rights, marking a significant step towards a more empowered student generation on the UFS Qwaqwa Campus.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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