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21 November 2024
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Story Jacky Tshokwe
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Photo Supplied
Prof Mogomme Masoga, Dean: Faculty of the Humanities.
On 8 November 2024, the South African Humanities Deans Association (SAHUDA) elected Prof Mogomme Masoga, Dean of the Faculty of The Humanities at the University of the Free State (UFS), as its new President. This appointment marks a pivotal moment for SAHUDA, which represents a diverse network of deans who champion the prominence and future of humanities, social sciences, and the arts in South Africa and beyond. Prof Masoga, who has served as Vice-President of SAHUDA for the past year, brings a wealth of experience and a deep commitment to advocating for the role of humanities in addressing the challenges of our contemporary world.
As President, Prof Masoga envisions broadening the influence of what he terms ‘public and applied humanities.’ His aim is to advance a humanities framework that not only enriches academic discourse, but also engages with critical global and local issues. This approach, rooted in socially responsive scholarship, will prioritise areas such as computational and digital humanities, environmental humanities, and other interdisciplinary fields that intersect with the pressing concerns of our time.
“The humanities are more relevant than ever to understanding complex societal issues,” Prof Masoga explained. “Through public and applied humanities, we can bring the critical perspectives of our field into active dialogue with the challenges of a digital and ecologically threatened world.”
His election underscores the University of the Free State's growing influence in national and international conversations about the future of the humanities. For the UFS, this leadership role enhances its reputation as an institution deeply invested in fostering meaningful contributions to society. Prof Masoga’s presidency is set to amplify the university’s voice and perspectives in SAHUDA’s mission to fortify the role of humanities in education and public life.
Over the next two years, Prof Masoga’s tenure will include a focus on initiatives that strengthen the relevance of humanities scholarship, encourage interdisciplinary research, and cultivate public engagement. He will also prioritise fostering collaboration across higher education institutions in South Africa and internationally to ensure that humanities disciplines are equipped to address the diverse needs of our rapidly evolving world.
Prof Masoga’s commitment to SAHUDA’s mission reflects the values and aspirations of the UFS Faculty of The Humanities. His presidency is an invaluable opportunity for the university to contribute to the national agenda of reinforcing the humanities as a field essential to a healthy, critically informed, and culturally aware society. This achievement serves as a proud moment for the UFS and a beacon for the potential of the humanities to drive societal progress in South Africa and beyond.
Valuable advice for businesses in difficult times
2013-04-15
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Prof Helena van Zyl, Director of the Business School, and Dr Reuel Khoza.
Photo: Stephen Collett
15 April 2013 |
Dr Reuel Khoza, Chairman of the Nedbank Group, shared the group’s valuable rules for managing a bank in difficult times in an MBA lecture on the Bloemfontein Campus. Dr Khoza is a visiting professor at the UFS Business School.
He focused in the lecture on the group’s business and leadership model and highlighted some do’s and don’ts:
- Do not surprise your stakeholders on the downside – communicate transparently, particularly when there is bad news.
- Retrenching staff to contain costs should be a last resort – the damage to corporate culture from retrenchments is immense. Follow and support your customers – get as close to them as possible because business changes slowly, but customer behaviour can change in an instant.
- Integrated central capital and funding management.
- Entrench well-established reporting, KPIs and measurement systems.
- Ensure strong independent risk management.
- Manage your cost base – anticipate downturns and re-base your costs to avoid crisis-cost management.
- Take advantage of opportunities – an economic downturn creates a situation where valuations fall and assets are sold off, which can be a great opportunity for acquisitions.
- Keep innovating – innovation does not have to be a costly exercise, as the right culture can promote and encourage experimentation and collaboration.
- Whatever you do – avoid a price war, as expedient pricing decisions may hurt the business in the longer term.