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21 November 2024 | Story Jacky Tshokwe | Photo Supplied
Prof Mogomme Masoga
Prof Mogomme Masoga, Dean: Faculty of the Humanities.

On 8 November 2024, the South African Humanities Deans Association (SAHUDA) elected Prof Mogomme Masoga, Dean of the Faculty of The Humanities at the University of the Free State (UFS), as its new President. This appointment marks a pivotal moment for SAHUDA, which represents a diverse network of deans who champion the prominence and future of humanities, social sciences, and the arts in South Africa and beyond. Prof Masoga, who has served as Vice-President of SAHUDA for the past year, brings a wealth of experience and a deep commitment to advocating for the role of humanities in addressing the challenges of our contemporary world.

As President, Prof Masoga envisions broadening the influence of what he terms ‘public and applied humanities.’ His aim is to advance a humanities framework that not only enriches academic discourse, but also engages with critical global and local issues. This approach, rooted in socially responsive scholarship, will prioritise areas such as computational and digital humanities, environmental humanities, and other interdisciplinary fields that intersect with the pressing concerns of our time.

“The humanities are more relevant than ever to understanding complex societal issues,” Prof Masoga explained. “Through public and applied humanities, we can bring the critical perspectives of our field into active dialogue with the challenges of a digital and ecologically threatened world.”

His election underscores the University of the Free State's growing influence in national and international conversations about the future of the humanities. For the UFS, this leadership role enhances its reputation as an institution deeply invested in fostering meaningful contributions to society. Prof Masoga’s presidency is set to amplify the university’s voice and perspectives in SAHUDA’s mission to fortify the role of humanities in education and public life.

Over the next two years, Prof Masoga’s tenure will include a focus on initiatives that strengthen the relevance of humanities scholarship, encourage interdisciplinary research, and cultivate public engagement. He will also prioritise fostering collaboration across higher education institutions in South Africa and internationally to ensure that humanities disciplines are equipped to address the diverse needs of our rapidly evolving world.

Prof Masoga’s commitment to SAHUDA’s mission reflects the values and aspirations of the UFS Faculty of The Humanities. His presidency is an invaluable opportunity for the university to contribute to the national agenda of reinforcing the humanities as a field essential to a healthy, critically informed, and culturally aware society. This achievement serves as a proud moment for the UFS and a beacon for the potential of the humanities to drive societal progress in South Africa and beyond.

News Archive

Kovsies present case studies to Tata Africa
2014-04-15

Tata Africa welcomed four top scholarship winners from the University of the Free State’s (UFS’s) Business Management Department who were awarded academic bursaries in 2013 for developing practical marketing strategies for the Tata group companies as part of their studies.

The students presented their winning case studies to a panel of Tata Africa executives and senior managers in Johannesburg.

“The Tata group places social responsibility at the core of its business DNA. This kind of support characterises our commitment to communities where Tata companies operate worldwide,” said Thami Mbele, Managing Director for Tata Africa Holdings.

“The impressive work of the Strategic Marketing students of the University of the Free State’s Business Management Department, who have been using Tata group companies as examples for their practical marketing strategies, deserve recognition,” he added.

To date, Tata has invested R275 000 in the University of the Free State’s talent pool. Over the past six years, Tata Africa has invested over R10 million in scholarships in Africa.

Second-semester students of the Strategic Marketing course, Lebohang Masoabi, Estie Brown, Lynne Harvey and Cecile Boshoff, were given a rare opportunity to apply their theoretical knowledge by developing practical marketing strategies for Tata group companies operating in Africa. Students presented their ideas to a panel of UFS and Tata representatives in 2013, and 27 out of 78 groups were selected to compete for academic bursaries sponsored by Tata.

Through its scholarship programme, Tata Africa is committed to investing in future African entrepreneurs, leaders of industry and business.

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